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What is Adserver and List of Top Adserver for Advertising

What is Adserver ? (Skip If you already Know it) A technology used by an advertiser, publisher or an ad agency to store, manage, and distribute the advertisements in desktop and mobile website and application is called an ad server. The ad server allows the advertisers to upload various ad creatives and to optimize the […]

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Standard Display Ad Sizes

Online digital advertisement which is also known as internet advertisement considered as most effective medium of advertisement. Nowadays the global share of digital advertisement is increasing rapidly. As per report shared on http://techcrunch.com $121Billion which is 23 % of total ad spends which clearly signify the importance of digital advertisement.    So what are the […]

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What is VAST and VPAID ? Difference between VAST and VPAID ? If any

Why we have VAST and VPAID ? In the early development phase of video advertising, we had a video player embedded on the publisher pages, and there are so many types of players with their own functionality and video ad serving technique. That player has specific set of rule by which they interact with the […]

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How in view impressions are counted by Impression verification service ? and How can we say that one valid viewable impression is counted ?

Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web content server for making requests, formatting and re-directing content. Client-initiated: ad counting relies on the user’s browser to perform these activities (in this case the term“client”refers to an Internet ‘user’ browser). Inview impression counting used client […]

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What is In-View ? and What is viewable impression ?

Display viewable impression At least 50% or more of the pixels were in an in-focus tab on the viewable space on the browser page for at least one continuous second, post ad renders For large sized display ads: 30% or more of the pixels For expandable rich media: it can be based on pixel count […]

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Ad Tag Macros Insertion Version 3

As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.  Celtra Original Tag: Modified Tag : Note:Append […]

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DMP and DSP plus SSP TO DSP Cookie-Synching

How does cookie sync work between DMP and DSP?Cookie sync is depend on the DMP and DSP. DMP(Data management platform).   All data provided to DMP is from data suppliers or they are collecting data on their own.A Data Management Platform (DMP) is a technology platform that collects, stores, and packages the consumer data it receives from various […]

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