google ad manager paid

Google Ad Manager vs Google Ad Manager 360

Google Ad Manager is a type of adserver created to help the publisher sell the website/App/CTV inventory to Google Ad Demand which is Google Ad exchange or run the Directs ads, House Ads, or any third party Ads on their site/app by directly reaching out to advertiser/Agency.
After working on 4 different ad server I can definitely says that Google Ad manager(GAM) is best and easy to use, Well documented Adserver any publisher can use
There are two main types of GAM account exist in the market, most of the times beginner get confused which one to choose because one is free and another is paid. If you don’t have that much functionality requirement then you might waste money on necessary functionality.
So What is the difference between GAM and GAM 360? And Which one should Choose?

Google Ad Manager – Frequently Asked Questions(FAQ)

Is GAM an AdX?

Google AdX is demand which will fill the ad slots, can help run programmatic deals and act as backfill if there is no ads to server,GAM is a platform that is adserver and help you deliver Direct Ads, House Ads,third party Ads.However It’s important to note For publisher who have their Google Adx account,both Google Adx and Google Ad manager comes in single platform that is Google Ad manager.

You can learn about it You can learn about Google Ad manager.

What does GAM mean in advertising?

Google Ad Manager which was earlier known as Doubleclick for publisher DFP for short.

You can learn about it ou can learn about Google Ad manager.

What is the difference between Google Ads and Google Ads manager?

Where Google Ads is advertiser focused, Google Ad Manager caters to the Publisher end of the online advertising ecosystem.

You can learn about it you can learn about Google Ad manager

Is Google Ad Manager free?

There are actually two types of Google Ad Manager accounts: Google Ad Manager(free) GAM and Google Ad Manager 360 (paid version) or GAM 360.

You can learn more about it GAM vs GAM 360.

Google Ad Manager (GAM) - Free Version Vs Google Ad Manager 360 (GAM 360) Paid Versions

For USA, Canada, Australia, or New Zealand:
90 million impressions per month to non-video ad units

For Russian Federation, Slovakia, Czech Republic, Greece, Slovenia, Lithuania, Romania, Poland, Ukraine, Hungary, Croatia, Bosnia and Herzegovina, Cyprus, Kenya, Morocco, Estonia, Latvia, Bulgaria, Turkey, Lebanon, Israel, United Arab Emirates, Saudi Arabia, Egypt, South Africa, Mexico, Argentina, Chile, Columbia, Guatemala, Uruguay, Peru, India, Taiwan, Malaysia, Korea, Hong Kong, Indonesia, Pakistan, Thailand, Philippines, China, Vietnam, Bangladesh, or Sri Lanka

200 million impressions per month to non-video ad units

For not located in any of the countries listed in the preceding clauses

150 million impressions per month to non-video ad units

For Video advertisement : 800,000 impressions per month.

Google Ad Manager 360 - GAM 360 Premium Version

Contact Google ad Manager small business:
To get the DFP premium Account you may need to contact DFP sales team and based on your requirement pricing may vary.
Contact Google ad Manager Premium Sales

Here is the basic pricing model For GAM 360 premium, It may vary based on the requirement and we got this pricing a few years back so it will be different since DFP added various functionality. As a reference follow

Google Ad Manager Pricing 360

Fee Scheduled for Traditional ad-serving and related features, Please note that below pricing is not exact pricing that Google will charge, but these are reference pricing model from google Ad manager

Google Ad Manager 360 Pricing

Fee Scheduled for Traditional ad-serving and related features, Please note that below pricing is not exact pricing that Google will charge, but these are reference pricing model from google Ad manager

Tags: ADx GAM gam360 google ad manager

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