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Google Adx Rules Optimization

Google Adx Rules Optimization: Google Adx (Ad Exchange) is most widely used platform to monotized the inventory .With Google Adx’s Dyanamic allocation features and Easy Supply Demand Connection Google Ad Exchange is one of the mostly used ADx .Google Adx can help you get acheive more revenue.  However Google Adx rules setup is complicated task. […]

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Mark Twain: The Original Ad Ops Guy

Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection between these two things is that people who get a degree in the first are doomed to end up making a living at the second. But as it turns out, you can learn a lot in […]

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How to refresh Google DFP Specific ad slot

You can use the refresh functionality of an asynchronous Google Publisher Tag to dynamically reload ads without having to refresh the entire contents of your page. Refreshing ads or Refreshing Ad slot in DFP as part of an ajax interface can be a pain, many ad providers do not support this feature out of the box. DFP does however which is […]

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Encode-Decode-URL-Adops-Tool

Encoder-Decoder URL: In Advertising for the video ad tags, the VAST is mostly required and converted into Encoded format, which means some of the characters are converted into encoded format so that it will be easier to read demand side platform. Here is simple tool Which will help you understand if you came across any […]

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List Of IAB Categories For Advertisement

IAB categories are important for buyers to understand the content quality and context. Buyer network use this data to target their campaign. Adding the site into relevant categories help to get more relevant demands on the website. Contextual taxonomy was developed in consultation with taxonomy experts from academia, ad measurement companies, and members of the […]

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Cost Per Hour (CPH)- Time Based Programmatic Ad Buying

Advertisement industry have evolved drastically, with each new Advertiser demand there is new technology needs we are seeing. Impression Based Advertisements  First it when advertiser wants to move to digital and count everything that is serving on to their potential customer. Which leads to CPM Cost Per Miles Model of Ad buying and sales. Click/Lead/Acquisition […]

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VAST-VPAID Test Ad Tag Example

Most of the times we stuck in the situation where we want to test the video player configuration with vast tag. We want to make sure that Video Player that we are using is compatible to run most of the VAST tags present in the market from different third party. Though IAB have made generalise […]

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Video AD Pricing Models

CPM: Cost per thousand impressions, calculated as CPM = Total Cost / Total Impressions x 1000. For example, a website that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15. CPCV: Cost per completed view. Pricing model in which the advertiser pays for every time a video ad runs through to […]

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How Digital Audio Ad Serving Works ? What is DAAST (Digital Audio Ad Serving Template)

Since audio streaming services became available, listeners now have access to Digital Audio on-demand anywhere, anytime. Digital Audio audiences have increased dramatically and new business models have emerged. eMarketer predicts a steady growth of listeners, from 159.8 million in 2014 to 183.4 million in 2018*. While demand grows, monetizing digital audio is dependent on establishing […]

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Google Adx Deal Troubleshooting – Buyer did not bid

Deals without bids” or “Buyer not bidding” is a common reason deals do not transact within the Ad Exchange. This guide will help you better understand what buyers and sellers can do to resolve this issue. Background It is important to understand how deals are normally set up and the roles and responsibilities involved. Roles […]

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