Skip to main content

Google Adx Rules Optimization

Google Adx Rules Optimization: Google Adx (Ad Exchange) is most widely used platform to monotized the inventory .With Google Adx’s Dyanamic allocation features and Easy Supply Demand Connection Google Ad Exchange is one of the mostly used ADx .Google Adx can help you get acheive more revenue.  However Google Adx rules setup is complicated task. […]

Read More

How to refresh Google DFP Specific ad slot

You can use the refresh functionality of an asynchronous Google Publisher Tag to dynamically reload ads without having to refresh the entire contents of your page. Refreshing ads or Refreshing Ad slot in DFP as part of an ajax interface can be a pain, many ad providers do not support this feature out of the box. DFP does however which is […]

Read More

Encode-Decode-URL-Adops-Tool

Encoder-Decoder URL: In Advertising for the video ad tags, the VAST is mostly required and converted into Encoded format, which means some of the characters are converted into encoded format so that it will be easier to read demand side platform. Here is simple tool Which will help you understand if you came across any […]

Read More

List Of IAB Categories For Advertisement

IAB categories are important for buyers to understand the content quality and context. Buyer network use this data to target their campaign. Adding the site into relevant categories help to get more relevant demands on the website. Contextual taxonomy was developed in consultation with taxonomy experts from academia, ad measurement companies, and members of the […]

Read More

Cost Per Hour (CPH)- Time Based Programmatic Ad Buying

Advertisement industry have evolved drastically, with each new Advertiser demand there is new technology needs we are seeing. Impression Based Advertisements  First it when advertiser wants to move to digital and count everything that is serving on to their potential customer. Which leads to CPM Cost Per Miles Model of Ad buying and sales. Click/Lead/Acquisition […]

Read More

Video AD Pricing Models

CPM: Cost per thousand impressions, calculated as CPM = Total Cost / Total Impressions x 1000. For example, a website that charges $1,500 per ad and reports 100,000 impressions has a CPM of $15. CPCV: Cost per completed view. Pricing model in which the advertiser pays for every time a video ad runs through to […]

Read More

VAST-VPAID Test Ad Tag Example

Most of the times we stuck in the situation where we want to test the video player configuration with vast tag. We want to make sure that Video Player that we are using is compatible to run most of the VAST tags present in the market from different third party. Though IAB have made generalise […]

Read More

%d bloggers like this: