Whether your channel is created using SDK or Direct Publisher, using a custom ad server gives you the flexibility to use URL Parameter Macros.

Check The VAST Macros that can be added from Roku End, To Get the inventory inside your Own Server.

Example Of DFP and StreamRail LKQD Server VAST with Roku Macros

This feature allows parameter values to be substituted in ad request and tracking URLs. It allows for dynamic configuration of values that can be used for ad targeting, interaction tracking, and development purposes, or to optimize the ad experience for the user’s device. Examples of the parameters you can use are:ROKU_ADS_LIMIT_TRACKING &ROKU_ADS_TRACKING_ID

Here’s a full list of the available parameters:

URL Parameter Description
ROKU_ADS_APP_ID Identifies the client application making the ad request
ROKU_ADS_APP_VERSION Used to obtain the application version string
ROKU_ADS_CACHE_BUSTER Makes the URL unique to avoid retrieving cached ad server responses, or to ensure proper counting of unique event tracking beacons
ROKU_ADS_CONTENT_GENRE Identifies the content categorization to allow for ad targeting
ROKU_ADS_CONTENT_ID Identifies the content to allow for ad targeting
ROKU_ADS_CONTENT_LENGTH Improves ad targeting by providing length of content (in number of seconds)
ROKU_ADS_DISPLAY_HEIGHT Height of device display
ROKU_ADS_DISPLAY_WIDTH Width of device display
ROKU_ADS_EXTERNAL_IP External IP address of the device
ROKU_ADS_LIB_VERSION Used to obtain the RAF library version string
ROKU_ADS_LIMIT_TRACKING Set to true or false, depending on whether user has limited ad tracking
ROKU_ADS_TIMESTAMP Current timestamp value (number of milliseconds elapsed since 00:00:00 1/1/1970 GMT)
ROKU_ADS_TRACKING_ID RIDA value used for device identification
ROKU_ADS_USER_AGENT Device model and firmware version
ROKU_ADS_KIDS_CONTENT Mark ad requests as "directed towards children." This macro is designed to help your channel comply with the Children's Online Privacy Protection Act (COPPA)

StreamRail Roku Macros

DFP VAST Roku Macros×250%7C400x300%7C640x480%7C1280x720%7C1920x1080&description_url=ChannelStoreURLEncoded&tfcd=0&npa=0&vpmute=1&vpa=1&vad_format=linear&hl=en&url=ChannelStoreURLEncoded&vpos=preroll&rdid=ROKU_ADS_TRACKING_ID&is_lat=ROKU_ADS_LIMIT_TRACKING&idtype=rida&an=RokuChannelID&unviewed_position_start=1

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