Explore online digital advertising with AdTagMacros, a resource for ad operations professionals. Gain insights into Google AdSense, Google Ad Manager (DFP), and Ad Exchange. Learn about programmatic display ads and video advertising. Stay informed with updates on IAB standards, including VAST, VPAID, MRAID, and Audio Ads (DAAST).
Google Ad Manager is breaking new ground by introducing programmatic and reserved ad serving for email newsletters. This innovative...
How to increase Adx eCPM and Revenue - GAM Troubleshooting How to check if a line item has violated...
Google Ad Manager, integrated with Google AdX, expands advertising opportunities across websites and mobile apps alike. This robust platform...
Infinite scroll is a web design technique that automatically loads new content as the user scrolls down a webpage,...
In recent months, people have been talking a lot about "SDK Bidding" and "header bidding for apps." In the...
Recently you might have started seeing this type of message in google ad manager (GAM) Later this year, Google...
In the ever-evolving landscape of digital advertising, transparency and trust play crucial roles. To combat ad fraud and ensure...
Open Bidding Context Open Bidding was previously known as Exchange bidding. Google changed its name sometime back to make...
Google Ad Manager (GAM) and Google Ad Manager 360 (GAM 360) are two ad server platforms offered by Google....
So you’re a publisher, and you’re trying to find the best way to monetize your platform. You’ve done your...
When I started working on Google Ad manager in 2016, It was then known as Doubleclick for Publisher (DFP)...
Scaled partner program (SPM) SPM feature is provided to those ADX partner who are representing the third-party publisher's inventory...
Publishers can delegate management of their Ad Manager network to a third-party publisher upon request. This establishes a parent-child...
As the number of app downloads, mobile users, and mobile devices worldwide are projected to continue to increase, it’s...
Google Interstitial Ads Implementation For Web - via Google Ad Manager Mobile web Interstitials Mobile web Interstitials are full...
Header bidding is latest technology and its been around since years now ,Most of the publisher are already onboarded...
Top Video Ad Networks for Publishers. Publishers experimenting with new ad formats to earn more revenue may want to...
Our minds are changing as long as time is. Once upon a time, in terms of content entertainment, we...
Google Advertising platform for publisher consist of Google Adsense, Google Ad Mob and Google Ad Exchange. Google Ad manager...
Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for...
Introduction The Media Rating Council (MRC) accreditation certifies that Display & Video 360 (formerly DoubleClick Bid Manager or “DBM”)...
In a recent update from Google Ad Manager team, Overall limits that are currently present in DFP will be...
Not true. AdSense and Ad Manager publishers have access to the same premium advertisers and certified buyers. You can serve...
AdSense and Google Ad Manager which was formerly known As DoubleClick For Publisher (DFP) are the two different product...
There are many things that can go wrong with a digital marketing campaign, especially on the technical side. As...
Google Adsense provides content publishers with various Ad types, sizes and formats that can be used for their Ad...
What is Dynamic Allocation and How it works in Google Ad Manager Formerly Known As DFP? DFP Dynamic allocation...
DNS Ad Blocking is done Via A DNS sinkhole, which is also known as Blackhole DNS , It's basically...
Prebid.js Troubleshooting Guide Prebid.org does not support any version of Prebid.js prior to version 1.0. Use this guide to...
Basics Of Online Video Advertising - Learn About Ad Pods, Ad Stitching and VMAP Back in the time, every...
Recently I have come across an issue where advertiser to wants to show the ads during specific time of...
In Recent Events where Google have announced that they will move to First Price Auction Model from Second Price...
Whether your channel is created using SDK or Direct Publisher, using a custom ad server gives you the flexibility...
The ads.txt specification was developed in the spring of 2017, covering desktop and mobile web inventory. So lets start...
Advertisers want specific sets of GEOs that are called “Tiers”. There are 3 tiers. Tier 1 – geo set...
Google Announces First Price Auction Method for DFP & Adx.The buyer that wins the auction pays the price they...
Interstitial ads are ads that display in the middle of the screen. They are closely related to the pop-up....
To provide the transparent inventory and Prevent Ad Fraud, IAB Tech lab rollout the ads.txt, Ads.txt is a text...
While traditional banner ads have a static creative from start to finish, native is flexible and can provide a...
Google Adx Rules Optimization: Google Adx (Ad Exchange) is most widely used platform to monotized the inventory .With Google...
Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection...
You can use the refresh functionality of an asynchronous Google Publisher Tag to dynamically reload ads without having to refresh the entire contents of your...
Encoder-Decoder URL: In Advertising for the video ad tags, the VAST is mostly required and converted into Encoded format,...
IAB categories are important for buyers to understand the content quality and context. Buyer network use this data to...
Cost Per Hour (CPH)- Time Based Programmatic Ad Buying – Advertisement industry have evolved drastically, with each new Advertiser...
Sample VAST-Video ad tags from Freewheel, Google IMA, TremorVideo, SizMek, Youtube, MediaMath, Below you will find the individual ad...
CPM: Cost per thousand impressions, calculated as CPM = Total Cost / Total Impressions x 1000. For example, a...
Since audio streaming services became available, listeners now have access to Digital Audio on-demand anywhere, anytime. Digital Audio audiences...
Deals without bids” or “Buyer not bidding” is a common reason deals do not transact within the Ad Exchange....
Auto play ads are very important from Advertiser point of view as it have high coverage rate compare to...
I worked for one of the top SSP in MENA region which worked mostly on the video advertisement, They...
On 15th Feb 2018 Google starts Automatically blocking intrusive ads within its Chrome browser, Which means less annoying ads...
With the exponential growth of the Video Advertising market, particularly in the realm of Programmatic Video Advertising, it is...
Ad servers, measurement partners, and buyers seek access to additional data from publishers to enhance their understanding of the...
A few days back, while checking the issue raised by the publisher, We have observed that when Google Ads...
Being an avid reader of technology articles and latest trends in the current advertising industry, I Personally tried to...
Code Description 100 :- XML parsing error. 101 :-VAST schema validation error. 102 :-VAST version of response not supported....
Throughout the day, people turn to their nearest device for help making choices about what to do, what to...
Ads.txt is .txt file which should be hosted at the root domain of the sites or Developer url of...
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a...
Lesson 1:Introduction 1 Lesson 2: Introduction 2 https://youtu.be/4tNj3YbI45c Lesson 3: Fallbacks https://youtu.be/xZ6g-a-ZpMY Lesson 3:Content Ingestion Lesson 4:Ad Rules https://youtu.be/CAKxkd1GT1w...
Why You Need Responsive Ads units ? So you have the responsive site and You have created the DFP...
MRAID stand for “Mobile Rich Media Ad Interface Definitions”,its common API (Application Programming Interface) which allow to show the...
There are few methods with which we can Troubleshoot the Any Line item Under delivery, Creative Preview, Ad request...
Last year, Chrome and Firefox which cover almost all of the browser users, declared that they will block flash...
DoubleClick For Publisher is a type of adserver created to help the publisher sell the site inventory to Ad...
Over the years , Online advertising is moving from display to video , And Video ad spending is increasing.As...
Many still believe that programmatic is an automated way to buy and sell in an Ad-Tech space, which will...
VAST: The Video Ad Serving Template is an XML response framework that enabled a consistent delivery format for ad...
On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to...
Now, consider is a world where we can think of buying/ selling something online. So, you are the seller,...
VAST and VPAID are two basic things that every ad trafficker should know when they want to know about...
Swiffy is a tool developed by Google to convert Flash into HTML5, As digital advertising industry is shifting from...
Where all are getting excited about iOS 9 launched on september 16 ,There isn’t much excited news for Digital...
As Digital Advertising industry emerging strongly flash-based ads are getting outdated. As we have discussed the disadvantages of...
As Technology Changes, Many New Third Party Vendors Are Providing Creative Tags For Ads. It’s Very Important To Understand...
Google will be “pausing” all flash creative by default in the next release update of Chrome, which is anticipated...
The purpose of this post is to clarify the terms CPM and CPC and also show how to convert...
What is Adserver ? (Skip If you already Know it) A technology used by an advertiser, publisher or an...
Online digital advertisement which is also known as internet advertisement considered as most effective medium of advertisement. Nowadays the...
Why we have VAST and VPAID ? In the early development phase of video advertising, we had a video...
Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web...
Display viewable impression At least 50% or more of the pixels were in an in-focus tab on the viewable...
As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the...
How does cookie sync work between DMP and DSP?Cookie sync is depend on the DMP and DSP. DMP(Data management platform). All...
Cache buster mostly used in impression tracker provided by third party.In order to understand its role, we need to...
Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The...
WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to...
Programmatic is more than RTB. There is a lot of confusion over the term programmatic, which many people mistakenly...
What is safe Frame ? SafeFrame’s open line of communication between webpage code and the ad content has several...
· Why we have VAST and VPAID? In the early development phase of video advertising, we had a video...
We often face issue related to clicktag and click tracking in creative specially when creative is flash,In most of...
Programmatic advertising is a type of advertising where ad buying happens digitally, In similar way Selling ad space is also involve which...
It is context of digital advertising is the method by which certain rich media ads are allowed to expand...
What is Ad tag macros? What are the types? In order to know how many impression or clicks are...
1.Snagit Image and Video Screen Capture Sometimes words aren’t enough. Use images and videos to show people exactly what you’re seeing. Snagit gives...
Deliver, manage and monetize your video content across all devices.HTML5 Video Player SolutionEmpower your online business with a super-fast,...
3. HTTP Status Codes and Errors An HTTP request can fail because of a network error or because of...
In Digital Advertisement, Ad Tags Are Very Important But As A Ad Trafficker Each Time Some Questions That We...
In Digital Advertisement, Ad Tags Are Very Important But As A Ad Trafficker Each Time Some Questions That We...
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