As Technology Changes, Many New Third Party Vendors Are Providing Creative Tags For Ads. It’s Very Important To Understand The Macros (Cache Buster/Click Tracker Implementation) So That No Discrepancy Will Occur In The Campaign. This Post Will Guide You All For Macros Implementation For Adslvr,Yield Manager,Project Sunblock, Openx, Appnexus,Adshuffle

<h2>YIELD MANAGER Macros</h2>

<IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO WIDTH=300 HEIGHT=250 SRC=”http://ad.yieldmanager.com/st?ad_type=iframe&ad_size=300×250&section=XXXXXXX&pub_redirect_unencoded=1&pub_redirect=${CLICK_URL}”></IFRAME>

<h2>Modified YIELD MANAGER Macros</h2>
<IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO WIDTH=300 HEIGHT=250 SRC=”http://ad.yieldmanager.com/st?ad_type=iframe&ad_size=300×250&section=XXXXXXX&pub_redirect_unencoded=1&pub_redirect=$%c”></IFRAME>

<h2>PROJECT SUNBLOCK</h2>

When previewing Project Sunblock tags – please ensure you deselect ‘Serve in iFrame’ as this will stop the tags previewing in Console and you will be unable to test click-tracking.

<script type=’text/javascript’>var _sblq = _sblq || [];(function() {var s = document.getElementsByTagName(‘script’), s0 = s[0], adElement = s[s.length-1];
var sl = Math.random().toString(36).substring(2);

_sblq.push([sl, ‘setClickUrl’, ‘${CLICK_URL}’]);

_sblq.push([sl, ‘displayAd’, adElement,300, 1234]);

var sb = document.createElement(‘script’); sb.type = ‘text/javascript’; sb.async = true; sb.defer = true;

sb.src = (‘http:’==document.location.protocol ? “http:” : “https:”)+’//js.sblk.io/sb.js’;

s0.parentNode.insertBefore(sb, s0);

})();</script>

<noscript><img src=’//api.sblk.io/request.gif?campaign_id=000&ad_id=0000′ width=’1′ height=’1′></noscript>

<h2>Modified Project sunblock</h2>
<script type=’text/javascript’>var _sblq = _sblq || [];(function() {var s = document.getElementsByTagName(‘script’), s0 = s[0], adElement = s[s.length-1];
var sl = Math.random().toString(36).substring(2);

_sblq.push([sl, ‘setClickUrl’, ‘$%c’]);

_sblq.push([sl, ‘displayAd’, adElement,300, 1234]);

var sb = document.createElement(‘script’); sb.type = ‘text/javascript’; sb.async = true; sb.defer = true;

sb.src = (‘http:’==document.location.protocol ? “http:” : “https:”)+’//js.sblk.io/sb.js’;

s0.parentNode.insertBefore(sb, s0);

})();</script>

<noscript><img src=’//api.sblk.io/request.gif?campaign_id=000&ad_id=0000′ width=’1′ height=’1′></noscript>

<h2>OPENX Macros</h2>

<script type=’text/javascript’><!–//<![CDATA[document.MAX_ct0 =’${CLICK_URL}’;var m3_u = (location.protocol==’https:’?’https://example.adserver.com/ajs.php’:’http://example.adserver.com/ajs.php’);
var m3_r = Math.floor(Math.random()*99999999999);

if (!document.MAX_used) document.MAX_used = ‘,’;

document.write ("<scr”+”ipt type=’text/javascript’ src='”+m3_u);

document.write ("?zoneid=123&bannerid=3456”);

document.write (‘&amp;cb=’ + m3_r);

if (document.MAX_used \!= ‘,’) document.write ("&amp;exclude=” + document.MAX_used);

document.write (document.charset ? ‘&amp;charset=’+document.charset : (document.characterSet ? ‘&amp;charset=’+document.characterSet : ”));

document.write ("&amp;loc=” + escape(window.location));

if (document.referrer) document.write ("&amp;referer=” + escape(document.referrer));

if (document.context) document.write ("&context=” + escape(document.context));

if ((typeof(document.MAX_ct0) \!= ‘undefined’) && (document.MAX_ct0.substring(0,4) == ‘http’)) {

document.write ("&amp;ct0=” + escape(document.MAX_ct0));

}

if (document.mmm_fo) document.write ("&amp;mmm_fo=1”);

document.write ("‘><\/scr”+”ipt>”);

//]]>–></script>

<h2>Modified OPENX Macros</h2>
<script type=’text/javascript’><!–//<![CDATA[document.MA[CDATA[document.MAX_ct0 =’$%c’;var m3_u = (location.protocol==’https:’?’https://example.adserver.com/ajs.php’:’http://example.adserver.com/ajs.php’);
var m3_r = Math.floor(Math.random()*99999999999);

if (!document.MAX_used) document.MAX_used = ‘,’;

document.write ("<scr”+”ipt type=’text/javascript’ src='”+m3_u);

document.write ("?zoneid=123&bannerid=3456”);

document.write (‘&amp;cb=’ + m3_r);

if (document.MAX_used \!= ‘,’) document.write ("&amp;exclude=” + document.MAX_used);

document.write (document.charset ? ‘&amp;charset=’+document.charset : (document.characterSet ? ‘&amp;charset=’+document.characterSet : ”));

document.write ("&amp;loc=” + escape(window.location));

if (document.referrer) document.write ("&amp;referer=” + escape(document.referrer));

if (document.context) document.write ("&context=” + escape(document.context));

if ((typeof(document.MAX_ct0) \!= ‘undefined’) && (document.MAX_ct0.substring(0,4) == ‘http’)) {

document.write ("&amp;ct0=” + escape(document.MAX_ct0));
}
if (document.mmm_fo) document.write ("&amp;mmm_fo=1”);
document.write ("‘><\/scr”+”ipt>”);
//]cript>

<h2>APPNEXUS Macros</h2>

<!– BEGIN JS TAG – 728×90 < – DO NOT MODIFY –> <SCRIPT SRC=”http://ib.adnxs.com/ttj?id=1812103&cb=${CACHEBUSTER}&pubclick=${CLICK_URL_ENC}” TYPE=”text/javascript”></SCRIPT><!– END TAG –>

<h2>Modified APPNEXUS Macros </h2>
<!– BEGIN JS TAG – 728×90 < – DO NOT MODIFY –> <SCRIPT SRC=”http://ib.adnxs.com/ttj?id=1812103&cb=$%n&pubclick=$%n” TYPE=”text/javascript”></SCRIPT><!– END TAG –>

<h2>ADSHUFFLE Macros</h2>

<iframe allowTransparency=”true” frameborder=”0″ scrolling=”no”marginheight=”0″ marginwidth=”0″ topmargin=”0″ leftmargin=”0″ width=”728″height=”90″src=”http://this.content.served.by.adshuffle.com/p/kl/01/234/r/56/7/8/abdef/ghijkl/view.html?${CACHEBUSTER}&ASTPCT=${CLICK_URL}”></iframe>

<h2>Modified ADSHUFFLE Macros</h2>
<iframe allowTransparency=”true” frameborder=”0″ scrolling=”no”marginheight=”0″ marginwidth=”0″ topmargin=”0″ leftmargin=”0″ width=”728″height=”90″src=”http://this.content.served.by.adshuffle.com/p/kl/01/234/r/56/7/8/abdef/ghijkl/view.html?$%n&ASTPCT=$%c”></iframe>

<h2>Adslvr Tag Example</h2>
<script>
window._lvr = window._lvr || [];
_lvr.push({
LR_PUBLISHER_ID: xxxxxx,
LR_VERTICALS: ‘xxxxxxxxmaxbrand’,
format: ‘xxxxxxxxx’,
LR_PARTNERS: xxxxxx,
slot: ”,
type: 1,
cookie: 30,
clearslot: ”
});
(function () {
var js = document.createElement(‘script’);
js.type = ‘text/javascript’;
js.async = true;
js.src = ‘//cdn.adslvr.com/adslvr-min.js’;
var s = document.getElementsByTagName(‘script’)[0];
s.parentNode.insertBefore(j[0]s);
})();
</script>

Note:
If function math.random(); is present in the tags then there is no need to implement any cachebuster (%n) since This function act as random number generator.

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