How To Setup Newsletter ads in Google Ad Manager

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Google Ad Manager is breaking new ground by introducing programmatic and reserved ad serving for email newsletters. This innovative feature offers publishers a fresh way to monetize their content while embracing a cookie-less future.Newsletter ads is still in beta and available for Google Ad Manager 360 publishers

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Step 1: Ad Unit and Line Item Setup

Create or Select Ad Unit: Choose an existing ad unit or create a new one specifically for your email newsletters.

Create or Select Line Item: Associate the ad unit with a line item. This line item will define the campaign parameters, targeting, and creatives.

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Step 2: Creative Specifications

Expected Creatives: Specify the ad sizes you anticipate will appear in your newsletters. Ensure these sizes match the sz field in your newsletter tag.

Creative Requirements: Note that only image creatives are currently supported.

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Step 3: Targeting and Back-Up

Targeting: Include the created or selected ad unit in your targeting settings.

Back-Up Line Item: Consider creating a house line item as a fallback to prevent empty ad spaces in your newsletters if no ads fill.

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Step 4: Generate Newsletter Tag

Navigate to Tags: Go to the Tags tab for the ad unit.

Select Newsletter Tag: Choose the “Newsletter Tag” option.

Complete Tag Options: Fill in the required fields in the “Tag Options” section.

Copy Tag: Copy the generated newsletter tag.

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Step 5: Integrate Tag into Newsletter

Paste Tag: Insert the copied newsletter tag into the desired location within your newsletter’s HTML code where you want the ad to appear.

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Additional Considerations:

Mail Privacy Protection: Due to Apple’s Mail Privacy Protection, targeting by geography and device might be less accurate.

Caching Policies: Be aware of caching policies employed by mail clients like Yahoo, as they can potentially affect ad delivery and performance.

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By following these steps and considering the additional factors, you can effectively implement Google Ad Manager to serve programmatic and reserved ads within your email newsletters.

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Sample newsletter ad tag example from google ad manager

About this ad

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• The newsletter ad tag is incorrect.
• The HTML anchor href and image src parameters don’t match.
• The ad URL does not include the ptt=21 parameter.
• The tag contains empty spaces.
• There are typos or parameters not concatenated with an ampersand (&).
• Merge tags introduce invalid characters when rendered by your ESP.
• Contains PII such as email address or credit card number.
• The ad unit path is incorrect.
• The line item is not active.

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Read More

Official Google Ad Manager Code Sample

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