In recent months, people have been talking a lot about "SDK Bidding" and "header bidding for apps." In the...
Recently you might have started seeing this type of message in google ad manager (GAM) Later this year, Google...
In the ever-evolving landscape of digital advertising, transparency and trust play crucial roles. To combat ad fraud and ensure...
Open Bidding Context Open Bidding was previously known as Exchange bidding. Google changed its name sometime back to make...
So you’re a publisher, and you’re trying to find the best way to monetize your platform. You’ve done your...
Scaled partner program (SPM) SPM feature is provided to those ADX partner who are representing the third-party publisher's inventory...
Publishers can delegate management of their Ad Manager network to a third-party publisher upon request. This establishes a parent-child...
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Difference between SDK Bidding vs Mediation vs Open bidding for apps September 27, 2023
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