CPCV – Cost Per Completed View Calculator
Cost Per Completed view another way of buying the inventory that agency used now a days for Video Ads, On CPCV Cost is calculated based on number of seconds video is, How many times the videos is completed
Completed View: When 30 seconds video is viewed by user of all 30 seconds, It’s Called as 1 Completed View.
Formula for CPCV is as below
CPCV= Budget Of Campaign/CV
If we consider 60% VTR (View Through Rate)
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What is CPCV?
Cost Per Completed View pricing model where advertisers pay for a video ad once the user watches a video in its entirety, which helps target high-quality users at a much lower risk for advertisers. Advertisers pay one flat rate for every completed video view, usually after a campaign hits a certain KPI threshold (such as minimum spend).