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What is Adserver and List of Top Adserver for Advertising

What is Adserver ? (Skip If you already Know it)

A technology used by an advertiser, publisher or an ad agency to store, manage, and distribute the advertisements in desktop and mobile website and application is called an ad server.

The ad server allows the advertisers to upload various ad creatives and to optimize the campaign by adding targeting parameters and additional functionalities.

The publisher can add and manage multiple ad zones and would earn revenue for every impression, click, and lead made on the advertisement. (ref Djax)

Working of Adserver ?

Let’s assume that you owned the site, Which is hosted on the Webserver, All assets of your sites are present on the webserver.

Now You have added some code from Adserver on your site, Specifically where you want to see the ads.

When user load your page, all of the Website related assets will be loaded from Webserver and Similarly request will be made to adserver to serve the assets in Adsever Case it’s Ads.

Once Adserver receive the request, It will perform the operation and select ad that will going to show on the page. (There is lots of process involved in Ad selection.. Let’s just understand simpler).

Response is recevied and Ad will start Showing up on the page,All statical things will be recorded at Adserver. Recording activity such as impressions,clicks etc will depend on adserver logic and it will differ server to server.


List Of Ad Server 

Most of the adservers are now providing features of connecting the Demands from their open market place. Since everything is moving toward the Programmatic. SSP-DSP Solutions are offerred by some of the partners listed below.

Adserver Pricing Comparison

CompanyWebsiteDemoTrial2M10M 50M100M

Ad Server Demo Videos

If you want in detailed review of each Server, Please check the below references:

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My name's Sachin, and I am Blogger and tech geek, currently working in Digital Advertisement Domain having work experience of more than 3 years. Ad-Tag Macros is the professional association dedicated exclusively to online advertising operations and technology. We focus primarily on topics such as ad serving and related technologies, yield management, policies, procedures, and standards. Experience Platform DFP Small Business Google Analytics Native Ads Mgid WP ComScore Blogspot AdSense Skills HTML/CSS Javascript Yield optimization Trafficking Mobile web ads Display, video ads Troubleshooting creative issue SEO and Blog revenue Optimization For Any Queries Please Contact Me