What is Adserver ? (Skip If you already Know it)
A technology used by an advertiser, publisher or an ad agency to store, manage, and distribute the advertisements in desktop and mobile website and application is called an ad server.
The ad server allows the advertisers to upload various ad creatives and to optimize the campaign by adding targeting parameters and additional functionalities.
The publisher can add and manage multiple ad zones and would earn revenue for every impression, click, and lead made on the advertisement. (ref Djax)
Working of Adserver ?
Let’s assume that you owned the site, Which is hosted on the Webserver, All assets of your sites are present on the webserver.
Now You have added some code from Adserver on your site, Specifically where you want to see the ads.
When user load your page, all of the Website related assets will be loaded from Webserver and Similarly request will be made to adserver to serve the assets in Adsever Case it’s Ads.
Once Adserver receive the request, It will perform the operation and select ad that will going to show on the page. (There is lots of process involved in Ad selection.. Let’s just understand simpler).
Response is recevied and Ad will start Showing up on the page,All statical things will be recorded at Adserver. Recording activity such as impressions,clicks etc will depend on adserver logic and it will differ server to server.
List Of Ad Server
Most of the adservers are now providing features of connecting the Demands from their open market place. Since everything is moving toward the Programmatic. SSP-DSP Solutions are offerred by some of the partners listed below.
- Ibillboard netsprint.eu: Polish
- adbutler Less Used Adserver List
- Facebook Audience Network
- Google Ad Manager
- Admob by Google
- Propeller Ads
- Unity Ads
Adserver Pricing Comparison
Ad Server Demo Videos
If you want in detailed review of each Server, Please check the below references: