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DMP Pixel

Data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display Network (GDN).DMP means “Collecting impression-level data via cookies or other mechanisms for purposes of subsequent retargeting, interest category categorization or syndication to other parties on Google Display Network inventory is prohibited,”.

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Basics Of Online Advertising

Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The purpose of advertising is to: Make customers aware of product or service; Convince customers that company’s product or service is right for their needs; Create a desire for product or service; Enhance the image of company; […]

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Resolving 3rd Party Discrepancies

WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to manage their campaigns. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of […]

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What is safe Frame or Safe Frame Container ?

What is safe Frame ? SafeFrame’s open line of communication between webpage code and the ad content has several key benefits, including: Support for Viewability and other Industry Initiatives Consumer Protection Publisher Control Publisher Efficiency Standardized Advertiser Layouts While SafeFrame 1.0 is a leap forward in digital technology, its benefits will not be fully realized […]

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