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Google Chrome AutoPlay Ad Policy Change

Auto play ads are very important from Advertiser point of view as it have high coverage rate compare to Click to Play ads. Recently Due to some misleading or intrusive ads, Chrome have come up with soluction which makes the users browsering experience much better. But for advertiser, Difficult. What is Chrome Auto Play Ads […]

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Video Adverting Serving Issues and Troubleshooting

I worked for one of the top SSP in MENA region which worked mostly on the video advertisement, They provide the solution for the publisher to run the video ads via their player or run ads via their own player. When publisher hard code our JS tags on site or run it via their Ad […]

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Automatically blocking intrusive ads within Google’s Chrome browser and How ad-blocking works ?

On 15th Feb 2018 Google starts Automatically blocking intrusive ads within its Chrome browser, Which means less annoying ads for the users and good browsing experience. However its not new thing for the users who are already blocking the ads via various ad blocker/pop up blocker plugins in chrome. As per IAB Report published in […]

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VAST Macros in Supply And Demand

As Video Advertising market is growing exponentially, particularly where most of the Video Adverting is handled Programmatically, Its very important to implement the tag along with correct macros, One single mistake in macros insertions and you loose the potential money. Few of the inventory reselling Programmatic platform are LKQD,Optimatic,Verta,Cedato,Streamrail,AOL,OpenX etc. What is Programmatic Video Inventory […]

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Video Ad Macros Insertion Guide -Ad Tag Macros

Videos have repeatedly shown that they have much larger organic reach and engagement than other forms of content. People are watching more than 100 million hours of video on Facebook every day, and you can tap into this market with your own videos. Right now, Facebook video views are among the most cost effective forms […]

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Cryptocurrency mining hits Google’s DoubleClick Adserving

A few days back, while checking the issue raised by the publisher, We have observed that when Google Ads load on the page, Certain script get loaded which increased the CPU usage exponentially. On further Investigation, We have come across Script from coinhive domain which is running at the backend and serving as mining script. […]

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How Hard Is It To Learn New Things?

Being an avid reader of technology articles and latest trends in the current advertising industry, I Personally tried to invest at least few hours of the week on learning new things. It’s not a deliberate effort to learn but during the course of working I found my self in the situation where I think “I […]

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VAST Video Errors Codes

Code Description 100 :- XML parsing error. 101 :-VAST schema validation error. 102 :-VAST version of response not supported. 200 :-Trafficking error. Video player received an Ad type that it was not expecting and/or cannot display. 201 :-Video player expecting different linearity. 202 :-Video player expecting different duration. 203 :-Video player expecting different size. 300 […]

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What Is Ads.txt ? How to Implement for AdSense, Adx and Others ?

What is Ads.txt ? It’s just file that needs to be hosted on the publisher Sites/App, Which will let the buyer know that inventory is coming from the Direct publisher or Reseller and Who is authorized to sell the inventory of the publisher. Video Reference SmartAdserver Create an ads.txt File Publishers put their inventory upon […]

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