Over the years , Online advertising is moving from display to video , And Video ad spending is increasing.As per recent report from eMarketer Digital Video Advertising to Grow at Annual Double-Digit Rates US digital video ad spending will continue to grow at a pace that exceeds TV advertising growth through 2020.
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There are four versions of VAST released by IAB, first version which is released in 2008 was first of its kind and which start the process of standardization of Video serving template.
Various kind of update were made over the years from increasing the reporting,tracking to advancement of the functionality with different types of file support.
In the latest version VAST 4.0, new functionality which is know as ad stitching or server side stitching is introduced which will help publisher to run bypass the ad blocker.
Before understanding all different format Of VAST , Please read all terminology used in below table:
Video Ad-Serving Template (VAST) :A universal protocol for serving in-stream video
ads, permitting ad servers to use a single ad response format across multiple compliant
publishers/video players (more…)