VAST 4.0 -Video Ad Serving Template

VAST: The Video Ad Serving Template is an XML response framework that enabled a consistent delivery format for ad across streaming video platforms.

Since It’s first launch back in 2008. IAB tech lab have made several updates which not only increase overall functionality but also increase simplicity to understand. VAST 2.0 which support VPAID JS media file format enable advertiser to serve the video ads across devices without any dependency on Flash. The latest version of VAST which is released by IAB is VAST4.0 ,

  • Separate video file and interactive file:

Video file and interactive portion of ad will load from different source, which will reduce the complexity of ad loading and its interaction counting.

Top 10 Advertising Blogs Every Digital Advertisement Professional Should Follow

On September 7th, 1982, David Ogilvy, founder of the iconic agency Ogilvy & Mather, sent an internal memo to all of his employees.

Sparsely titled, “How to Write,” Ogilvy laid out his commandments for producing clear and efficient written messages. Among them (at number five) was the simple doctrine, “Never write more than two pages on any subject.”Surely then, Ogilvy would have loved the blog. Concise (usually under 1,000 words or less), covering only one topic and always endeavoring to add value.

The blog has become a mainstay in today’s digital marketing toolbox.There are too many advertising blogs. Way too many. Ironically, considering their topic is communications, most of them are unreadable thanks to a combination of poor content and loopy design.

I narrowed them down to just 10 (not counting AdTagMacros , of course!). Bookmark these — or add them to your RSS feed — and your bases will be covered.


Getting Started with Digital Advertising – Know the Advertising world!

Now, consider is a world where we can think of buying/ selling something online. So, you are the seller, the place where you are selling your product is a network, and the buyers who are actually interested in buying your product. Same is the case is with Online Advertising, let’s walk through the basic terminologies.
Publisher – The Seller! An affiliate (**basically any website) opens up some space on his website for advertisements. These spaces are actually known as Ad Slots, where we the ads can be placed.
Ad slots can be of different sizes which can accommodate different size advertisement banner that’s best fit for that Ad slot.

Impression – When any Advertiser Ad is displayed on a particular Ad Slot, it is counted as one single Impression.

Inventory – The number of impressions served over a period of time on a particular Ad slot constitutes to be the Inventory for the particular Ad Slot.

Ad Network – An Ad network comprises of one or more Publishers or Affiliates. One more Ad networks also tie with up each other so that they can effectively utilize the inventory.



How To Identify VAST and VPAID ?

VAST and VPAID are two basic things that every ad trafficker should know when they want to know about video ads, And if you are among those who know what is VAST and VPAID but can’t figure out which is used for what then just take quick recap from my previous Article.Article 2.

OK so we know VAST and VPAID are used for video advertising on desktop tablet and mobile.
VAST is xml template which means it’s just command that we are providing to video player on which we are going to show the ads. 



How To Use Google Swiffy to Convert Flash Into HTML5

Swiffy is a tool developed by Google to convert Flash into HTML5,
As digital advertising industry is shifting from using Flash creatives to HTML5 built creatives, there are plenty of tools which can help you to do that.

What are the prerequiste ?

As we all know that Flash file contain Clicktag which is variable use to track the clicks and redirection to advertiser page.Read More ClickTag

The clicktag is case sensitive so ClickTag clickTAG and ClickTAG are diffrent ,

So make sure which kind of clicktag is implemented inside the swf file that you are going to convert.

iOS 9’s New Ad Content Blockers Affect The Revenue Of Mobile Advertisers and Publishers

Where all are getting excited about iOS 9 launched on september 16 ,There isn’t much excited news for Digital Advertiser/Publishers.

Recently Flash is disabled by Chrome by default which is officially rollout on 1 September however Firefox disable flash for all version and waiting for Adobe to come up with patch.

Flash and HTML5 Due to this all advertiser are demanding the HTML5 built creatives.

While Digital Advertising industry acclimatizing these new changes Another impacting change that will come up soon is iOS 9 Blocker extension

Flash To HTML5 Converter Tools Swiffy,Adobe Wallaby And Flabaco

As Digital Advertising industry emerging strongly flash-based ads are getting outdated.

As we have discussed the disadvantages of Flash in my previous Article

There are many factors that can affect any ad if we built the creative in Flash.

Due to its security and lack of ability to adapt/responsive nature HTML5 become next thing.

With Google Chrome latest version where they will disable the flash by default and Firefox discontinuing its support for flash It’s become necessary steps for Ad industry and third-party creative agency to start creating the ads in HTML5.