Videos have repeatedly shown that they have much larger organic reach and engagement than other forms of content. People are watching more than 100 million hours of video on Facebook every day, and you can tap into this market with your own videos.
Right now, Facebook video views are among the most cost effective forms of social advertising. Facebook is on a mission to dethrone YouTube as the video king, and in its quest to own your marketing dollars, it is offering some awesome incentives. Which is to say, they’ve created a platform for video ads that is extremely affordable.
Below are the macros that are useful while trafficking any VAST or VPAID URL in any adserver or player
DFP Video Macros
Macros are special strings in a creative’s code snippet that DFP later replaces with another value based on a creative’s settings. Macros can be included in any code that’s processed by the ad server during the delivery process: third-party or custom creative code, DoubleClick Rich Media code, click-through URLs, or DFP tags.
For each macro, DFP have provided suggestions on how you might use it, but macros can be put to whatever uses are most valuable for you.
Note that the macros %%HEIGHT%% and %%WIDTH%% will cause problem while saving the VAST or VPAID tag provided by the client.
By Default, If the player is IMA SDK integrated, It can detect player dimension. However In Case if we have to used it anyhow,
Two Options are there
1) Hard Coding the player dimension so that the creative will get saved inside DFP.
2)vJust replace the % present in height and width with %25, It will allow you to save as shown below
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JW Player Ad Tag Targeting Macros
Many VAST servers use “tag variables” to optimize fill and provide more information on how ads are being viewed. JW Player supports a number of variables that can be added to your VAST tag URL. Once an ad call is made by JW Player, the variables will be replaced accordingly.
upported Ad Tag Variables in VAST
The ID of the companion div, for example to allow VPAID ads to talk to companions.
The domain name the player is embedded on.
The height of the video player on the page in pixels.
The width of the video player on the page in pixels.
Spotx Video Ads Macros
A list of popular third party macros can be found in the SpotX Macros Guide. When the appropriate parameters are replaced, the sample tags below should return a test ad 100% of the time.