As Video Advertising market is growing exponentially, particularly where most of the Video Adverting is handled Programmatically, Its very important to implement the tag along with correct macros, One single mistake in macros insertions and you loose the potential money.

Few of the inventory reselling Programmatic platform are LKQD,Optimatic,Verta,Cedato,Streamrail,AOL,OpenX etc.

What is Programmatic Video Inventory buying and selling:

Buying and selling of Videos Inventory via Programmatic Platform.

 

The most of the above organisation works on basic principle of Supply And Demand.

Supply is basically the inventory, It might be from direct publisher or Some company is representing his inventory in the platform.
Platform have its own Demand which is basically Open Market place, Now Supply Company will look for the Demand.
They Will reach out to Company Which have demand, Once the rate is Decided.

The Demand Company will send the Tags to Supply Company which then they will implement inside Platform.

Now Though It looks simple, in reality it’s not Supply from Company A is actually coming Supply Company B,C,D etc and Demand Connected to Supply A is actually coming from Demand B,C,D etc.

So In this case no one know where the ad is serving and which ad is serving. Only thing matters for both Supply and Demand Company is margin.

 

StreamRail VAST Tag:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[CB]&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&sub_id=[SUB_ID]&ip=[IP]&ua=[UA]&page_url=[PAGE_URL]

Implementation in LKQD:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=$$cachebuster$$&width=$$width$$&height=$$height$$&dnt=$$dnt$$&sub_id=&ip=$$ip$$&ua=&page_url=$$pageurl$$

Implementation in Optimatic VAST Tag:: Case 1

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&pos=&width=[video_width]&height=[video_height]&video_duration=&video_description=[video_desc]&video_url=[video_url]&video_id=[video_id]&video_title=[video_title]&autoplay=&mute=&page_url=[page_url]

Implementation in Optimatic: Case 2

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&width=[player_width]&height=[player_height]&dnt=&sub_id=[placement_id]&ip=&ua=&page_url=[page_url]

 

Provided Tag :LKQD Server Side VAST Tag:

http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&ip=[IP_ADDRESS]&ua=[USER_AGENT]&pageurl=[PAGEURL]&contentid=[CONTENT_ID]&contenttitle=[CONTENT_TITLE]&contentlength=[CONTENT_LENGTH]&contenturl=[CONTENT_URL]&rnd=[CACHEBUSTER]

Implementation in Optimatic :
http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[video_width]&height=[video_height]&dnt=&ip=&ua=&pageurl=[page_url]&contentid=[video_id]&contenttitle=[video_title]&contentlength=&contenturl=[video_url]&rnd=[random_number]

Provided Tag :Verta Desktop

http://vast.vertamedia.com/?aid=6xxx4&content_page_url={replace_me}&player_width={replace_me}&player_height={replace_me}&video_duration={replace_me}&cb={replace_me}&vpaid_type=3

Implementation in LKQD
http://vast.vertamedia.com/?aid=6xxx4&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation in Optimatic
http://vast.vertamedia.com/?aid=6xxx4&content_page_url=[page_url]&player_width=[video_width]&player_height=[video_height]&video_duration=&cb=[random_number]&vpaid_type=3

Provided Tag :AOL Desktop

http://ads.adaptv.advertising.com/a/h/2snecg2jBjglC6xxx0g3r6CsePy_w=?cb=[CACHE_BREAKER]&pageUrl=EMBEDDING_PAGE_URL&description=VIDEO_DESCRIPTION&duration=VIDEO_DURATION&id=VIDEO_ID&keywords=VIDEO_KEYWORDS&title=VIDEO_TITLE&url=VIDEO_URL&eov=eov

Implemented in LKQD
http://ads.adaptv.advertising.com/a/h/2snecg26xxx0FRAeDefbSt0g3r6CsePy_w=?cb=$$cachebuster$$&pageUrl=$$pageurl$$&description=&duration=&id=$$contentid$$&keywords=&title=$$contenttitle$$&url=$$contenturl$$&eov=eov

Provided Tag :AOL Mobile Web

http://ads.adaptv.advertising.com/a/h/65d_p6xxx0MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=[CACHE_BREAKER]&pageUrl=http%3A%2F%2F[PAGE_URL]&a.ip=[IPADDRESS]&a.ua=[USERAGENT]&lat=[LATITUDE]&lon=[LONGITUDE]&eov=eov

Implementation in LKQD
http://ads.adaptv.advertising.com/a/h/65d_pFf96xxx0Hsc3MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=$$cachebuster$$&pageUrl=$$pageurl$$&a.ip=$$ip$$&a.ua=$$useragent$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

Implementation in Optimatic
http://ads.adaptv.advertising.com/a/h/65d_pFf9xo6xxx07uMhfyXduIFhsGIMGajNbXBNTDlfZMN1U+pw6lyA=?cb=[random_number]&pageUrl=[page_url]&description=[video_desc]&duration=&id=[video_id]&keywords=&title=[video_title]&url=[video_url]&eov=eov

Provided Tag : Verta VAST Tag: Mobile Web

Implementation In LKQD : Mobile Web
http://vast.vertamedia.com/?aid=66xxx03&site_url=$$domain$$&width=$$width$$&height=$$height$$&cb=$$cachebuster$$&ua=$$useragent$$&uip=$$ip$$&geo_lat=&geo_lon=

Implementation In LKQD : InApp
http://vast.vertamedia.com/?aid=66xxx04&width=$$width$$&height=$$height$$&ua=$$useragent$$&uip=$$ip$$&app_name=$$appname$$&app_bundle=$$bundleid$$&idfa=$$idfa$$&adid=$$aid$$&geo_lat=&geo_lon=&cb=$$cachebuster$$

Implementation In LKQD : Desktop
http://vast.vertamedia.com/?aid=66xxx07&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation In Optimatic: Desktop
http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=
http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=

Implementation In Optimatic: Mobile Web
http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number] http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number]

Adaptv App VAST Tag:
http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8lCcPPfiCpdMwROZBlebcNyDPvE2DD4cOg63SWosWzAw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&dvc_sid=[DVC_SID]&deviceid=[DEVICEID]&lmt=[LMT]&a.idfa=$$idfa$$&a.aid=$$aid$$&a.waid=[WindowsAID]&lat=$$loclat$$&lon=$$loclong$$&eov=eov

http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8PJx3AAFDztqqLmQW3w9N_q3u6JqRIDGosrATW9oUwGw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&a.idfa=$$idfa$$&a.aid=$$aid$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

AdOcean VAST Video Macros

  • Opening Bracket %%TIMESTAMP%% >
  • Opening Bracket %%REDIR%% >
  • Opening Bracket %%TARGET_URL%%>
  • Opening Bracket %%PROTO%%>
  • Thirdpresence VAST Video Macros

  • [TIMESTAMP] or [CACHEBUSTING] or [CACHE_BREAKER] :A timestamp value for cache busting.
  • [DOMAIN] :The domain part from the publisher URL.
  • [PUBLISHER] : The publisher name or URL. Use this for page URL.
  • [SITE] :The site name or URL.
  • [WIDTH] [HEIGHT] : The placement width & height
  • [APPNAME] : The name of the application
  • [GEO_LAT] [GEO_LON] : The current geo latitude of the device
  • [COUNTRY]: Country
  • ©2019 AdTagMacros - Everything About AdOps

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