How To Get Google Ad Exchange Account via MCM Managed Account ?

When I started working on Google Ad manager in 2016, It was then known as Doubleclick for Publisher (DFP) and Google Ad Exchange was a separate product that was available for very few publishers. When I started learning about google Adx, I got fascinated by the product, Impressed by its revenue generation potential

I have personally looked for ways to get Google Adx of our own, I have also helped multiple publishers to clear their doubts regarding google Adx.
Back then it was very difficult to get Google Adx and its still very hard to get your own Adx, However, the Situation has been changed, and with help of MCM Managed account, Its possible to get your own Adx

When you do Google Search for “how to get a google adx account”, you might see multiple links, I would call it Clickbait to drive traffic to their site by misleading the user. However, none of them can help you get your AdExchange for sure. They just promote their product, nothing else

when I created the Youtube video for Linked Account via which user can actually get google Adx, I got multiple queries for Adx account, I have helped them understand requirements and why its hard to get google Adx

Finally Google has finally come up with a solution, Multiple Customer Management (MCM) Managed Account, which can help the publisher get their own Adx.

Let’s understand what Google Adx Solution is and How to Get a Google Adx account

What is Multiple Customer Management (MCM) ?

Google MCM (Multiple Customer Management) is now the new method of representing third-party inventories that allows publishers who did not have access to the Google Ad Exchange request to continue to benefit from it through their partners. It replaces the old SPM (Scaled Partner Management) method which allowed approved partners to connect their Google Ad Exchange request via associated accounts and which will be depreciated in January 2022.So, the SPM program will no longer be active and publishers who’ve been using an SPM partner to access Ad Exchange demand have to make the transition to an MCM partner.

Multiple Customer Management – Managed Account , With this Publisher can get their own adx seat with them help of MCM Parent Adx provider

Features of MCM Managed Account,

What you can do with your Child Adx:

Setup Pricing rules for your inventory

Generate Ad units and do the implementation

Monetized Website and app after approval from Parent

Programmatic Deals, Open Auctions, Run Direct Campaigns,

What’s The difference:

Direct Revenue shares, added in the Invitation itself

Direct Auto payment to publishers via Google.

Help you get Open Bidding & additional features activated inside your Google Ad Manager.

Direct Google Support is available via Parent

App Mediation/OB via InMobi, Adcolony, Unity Ads, Sovrn, ImproveDigital, and many more.

How To Get Google AdExchange Child Seat - Step By Step

Find Google Certified MCM Parents ( Apart From Google Certified Channel Partner, Other Adx can also be MCM Parents)
ShowCase your inventory quality and Revenue potential to them If Both parties are agreed, Ask Parent publisher to Send MCM MA invitation with Revenue share mentioned in the invitation itself
Find Google Certified MCM Parents ( Apart From Google Certified Channel Partner, Other Adx can also be MCM Parents)
Accept the invitation sent by Parent publisher
Once invitation is accepted there are additional steps needs to be done by parent to activate Google Adx, Please contact Parent Adx provider to make necessary changes, If possible please add them as Admin in your GAM Account
Once Adx is enabled, You will started seeing below options under Admin >> Multiple Customer Management Google Ad Manager is a trademark of Google LLC.

Check the Difference Between Google Managed Account and Managed Inventory