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VAST Macros in Supply And Demand

As Video Advertising market is growing exponentially, particularly where most of the Video Adverting is handled Programmatically, Its very important to implement the tag along with correct macros, One single mistake in macros insertions and you loose the potential money.

Few of the inventory reselling Programmatic platform are LKQD,Optimatic,Verta,Cedato,Streamrail,AOL,OpenX etc.

What is Programmatic Video Inventory buying and selling:

Buying and selling of Videos Inventory via Programmatic Platform.

 

The most of the above organisation works on basic principle of Supply And Demand.

Supply is basically the inventory, It might be from direct publisher or Some company is representing his inventory in the platform.
Platform have its own Demand which is basically Open Market place, Now Supply Company will look for the Demand.
They Will reach out to Company Which have demand, Once the rate is Decided.

The Demand Company will send the Tags to Supply Company which then they will implement inside Platform.

Now Though It looks simple, in reality it’s not Supply from Company A is actually coming Supply Company B,C,D etc and Demand Connected to Supply A is actually coming from Demand B,C,D etc.

So In this case no one know where the ad is serving and which ad is serving. Only thing matters for both Supply and Demand Company is margin.

 

Provided Tag :StreamRail:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[CB]&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&sub_id=[SUB_ID]&ip=[IP]&ua=[UA]&page_url=[PAGE_URL]

Implementation in LKQD:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=$$cachebuster$$&width=$$width$$&height=$$height$$&dnt=$$dnt$$&sub_id=&ip=$$ip$$&ua=&page_url=$$pageurl$$

Implementation in Optimatic: Case 1

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&pos=&width=[video_width]&height=[video_height]&video_duration=&video_description=[video_desc]&video_url=[video_url]&video_id=[video_id]&video_title=[video_title]&autoplay=&mute=&page_url=[page_url]

Implementation in Optimatic: Case 2

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&width=[player_width]&height=[player_height]&dnt=&sub_id=[placement_id]&ip=&ua=&page_url=[page_url]

 

Provided Tag :LKQD Server Side

http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&ip=[IP_ADDRESS]&ua=[USER_AGENT]&pageurl=[PAGEURL]&contentid=[CONTENT_ID]&contenttitle=[CONTENT_TITLE]&contentlength=[CONTENT_LENGTH]&contenturl=[CONTENT_URL]&rnd=[CACHEBUSTER]

Implementation in Optimatic:
http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[video_width]&height=[video_height]&dnt=&ip=&ua=&pageurl=[page_url]&contentid=[video_id]&contenttitle=[video_title]&contentlength=&contenturl=[video_url]&rnd=[random_number]

Provided Tag :Verta Desktop

http://vast.vertamedia.com/?aid=6xxx4&content_page_url={replace_me}&player_width={replace_me}&player_height={replace_me}&video_duration={replace_me}&cb={replace_me}&vpaid_type=3

Implementation in LKQD
http://vast.vertamedia.com/?aid=6xxx4&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation in Optimatic
http://vast.vertamedia.com/?aid=6xxx4&content_page_url=[page_url]&player_width=[video_width]&player_height=[video_height]&video_duration=&cb=[random_number]&vpaid_type=3

Provided Tag :AOL Desktop

http://ads.adaptv.advertising.com/a/h/2snecg2jBjglC6xxx0g3r6CsePy_w=?cb=[CACHE_BREAKER]&pageUrl=EMBEDDING_PAGE_URL&description=VIDEO_DESCRIPTION&duration=VIDEO_DURATION&id=VIDEO_ID&keywords=VIDEO_KEYWORDS&title=VIDEO_TITLE&url=VIDEO_URL&eov=eov

Implemented in LKQD
http://ads.adaptv.advertising.com/a/h/2snecg26xxx0FRAeDefbSt0g3r6CsePy_w=?cb=$$cachebuster$$&pageUrl=$$pageurl$$&description=&duration=&id=$$contentid$$&keywords=&title=$$contenttitle$$&url=$$contenturl$$&eov=eov

Provided Tag :AOL Mobile Web

http://ads.adaptv.advertising.com/a/h/65d_p6xxx0MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=[CACHE_BREAKER]&pageUrl=http%3A%2F%2F[PAGE_URL]&a.ip=[IPADDRESS]&a.ua=[USERAGENT]&lat=[LATITUDE]&lon=[LONGITUDE]&eov=eov

Implementation in LKQD
http://ads.adaptv.advertising.com/a/h/65d_pFf96xxx0Hsc3MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=$$cachebuster$$&pageUrl=$$pageurl$$&a.ip=$$ip$$&a.ua=$$useragent$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

Implementation in Optimatic
http://ads.adaptv.advertising.com/a/h/65d_pFf9xo6xxx07uMhfyXduIFhsGIMGajNbXBNTDlfZMN1U+pw6lyA=?cb=[random_number]&pageUrl=[page_url]&description=[video_desc]&duration=&id=[video_id]&keywords=&title=[video_title]&url=[video_url]&eov=eov

Provided Tag : Verta Mobile Web

Implementation In LKQD : Mobile Web
http://vast.vertamedia.com/?aid=66xxx03&site_url=$$domain$$&width=$$width$$&height=$$height$$&cb=$$cachebuster$$&ua=$$useragent$$&uip=$$ip$$&geo_lat=&geo_lon=

Implementation In LKQD : InApp
http://vast.vertamedia.com/?aid=66xxx04&width=$$width$$&height=$$height$$&ua=$$useragent$$&uip=$$ip$$&app_name=$$appname$$&app_bundle=$$bundleid$$&idfa=$$idfa$$&adid=$$aid$$&geo_lat=&geo_lon=&cb=$$cachebuster$$

Implementation In LKQD : Desktop
http://vast.vertamedia.com/?aid=66xxx07&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation In Optimatic: Desktop
http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=
http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=

Implementation In Optimatic: Mobile Web
http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number]
http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number]

Adaptv App
http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8lCcPPfiCpdMwROZBlebcNyDPvE2DD4cOg63SWosWzAw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&dvc_sid=[DVC_SID]&deviceid=[DEVICEID]&lmt=[LMT]&a.idfa=$$idfa$$&a.aid=$$aid$$&a.waid=[WindowsAID]&lat=$$loclat$$&lon=$$loclong$$&eov=eov

http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8PJx3AAFDztqqLmQW3w9N_q3u6JqRIDGosrATW9oUwGw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&a.idfa=$$idfa$$&a.aid=$$aid$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

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My name's Sachin, and I am Blogger and tech geek, currently working in Digital Advertisement Domain having work experience of more than 3 years. Ad-Tag Macros is the professional association dedicated exclusively to online advertising operations and technology. We focus primarily on topics such as ad serving and related technologies, yield management, policies, procedures, and standards. Experience Platform DFP Small Business Google Analytics Native Ads Mgid WP ComScore Blogspot AdSense Skills HTML/CSS Javascript Yield optimization Trafficking Mobile web ads Display, video ads Troubleshooting creative issue SEO and Blog revenue Optimization For Any Queries Please Contact Me Contact@adtagmacros.com

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