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DFP Publisher University : Getting Started with DFP Video

Lesson 1:Introduction 1

Lesson 2: Introduction 2

Lesson 3: Fallbacks

Lesson 3:Content Ingestion

Lesson 4:Ad Rules

Lesson 5:Video Ad Tags

Lesson 6:Troubleshoot Video

DFP-Publisher-University-Video_troubleshooting

Lesson 7:VAST XMLs

Lesson 8:VMAP XMLs

Questions:

Which of the following is not one of the major categories of video ad?
Linear
Companion
*Leaderboard
Non-linear
Non-linear ads display as overlays when an article’s content video plays.
*True
False
Which of the following is not a VAST response that DFP would return to the video player?
*Internal VAST response
Inline VAST response
Redirect VAST response

Which of the following is not a common standard for video ads?
VAST
*VETO
VPAID
VMAP
VPAID is a special version of VAST designed for interactive ads in the video player.
*True
False
Google’s latest SDK for video ads is called the ___________ Media Ads 3 SDK.
Interstitial
Intuitive
Immersive
*Interactive

Fallbacks

Video fallback reduces the likelihood to fill a video impression.
True
* False
What is the correct parameter to disable fallback on an individual an ad tag?
*nofb=1
fallback=false
nofb=0
nofallback=true
Which of the following is not a circumstance in which the video player will fallback to the next video ad?
A blank VAST XML response
The VAST response times out
*Third party discrepancy
An HTTP error

Content Ingestion

The content ingestion feature enables you to automatically ingest and expose content metadata into DFP.
*True
False
Which of the following feed types is supported by DFP?
YouTube
Brightcove
Ooyala
* All of the above
Removing any unused videos from your feed will slow down the sync process.
True
*False

Ad Rules

One method for enabling ad rules is to append the parameter ad_rule=0 to specific video ad requests.
True
*False
Bumpers allow you place short video ads before or after the actual video ad runs.
*True
False
Which of the following additional functionalities are gained by using ad rules?
Frequency caps
Priorities
Podding
*All of the above

Video Ad Tags

Every master video tag must have a companion tag.
True
*False
Which of the following parameters is not required in a video ad tag?
env
*cust_params
iu
sz
You can test out your video ad tags by using Google’s Video Suite Inspector.
*True
False

Troubleshoot Video Ads

In the delivery inspector, you can choose a country in which to simulate an ad request.
*True
False
With a(n) _______ request, the delivery inspector will show the returned ads with their ad rules – such as podding, bumpers, etc.
VAST
*VMAP
Video
Ad Unit
If you see an orange bar before or after a preroll pod when running a simulation, that represents a:
VAST response.
*bumper
midroll
the main video content

VAST XMLs
The VAST XML is not the ad, but rather something that describes the ad.
* True
False
An “inline” VAST XML:
* contains a list of all the creatives.
redirects the player to another VAST XML that contains the list of creatives.
is an ad rules request.
does not communicate with the video player.
If a VAST XML’s creative list only contains flash video files, it will still display on non-flash based video players.
True
*False

VMAP XMLs

VMAP stands for:
Video Migration Ad Protocol
*Video Multiple Ads Playlist
Videos Mainly Are Picked
Variety Mixed Ads Played
VMAP XMLs contain ad tags that request VAST XMLs from DFP.
*True
False
The VMAP XML contains timing data that tells the video player when to play each ad.
*True
False

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