Open Bidding Context Open Bidding was previously known as Exchange bidding. Google changed its name sometime back to make...
Google Ad Manager (GAM) and Google Ad Manager 360 (GAM 360) are two ad server platforms offered by Google....
So you’re a publisher, and you’re trying to find the best way to monetize your platform. You’ve done your...
When I started working on Google Ad manager in 2016, It was then known as Doubleclick for Publisher (DFP)...
Scaled partner program (SPM) SPM feature is provided to those ADX partner who are representing the third-party publisher's inventory...
Publishers can delegate management of their Ad Manager network to a third-party publisher upon request. This establishes a parent-child...
As the number of app downloads, mobile users, and mobile devices worldwide are projected to continue to increase, it’s...
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