Google Ad Manager vs Google Ad Manager 360
Google Ad Manager is a type of adserver created to help the publisher sell the website/App/CTV inventory to Google Ad Demand which is Google Ad exchange or run the Directs ads, House Ads, or any third party Ads on their site/app by directly reaching out to advertiser/Agency.
After working on 4 different ad server I can definitely says that Google Ad manager(GAM) is best and easy to use, Well documented Adserver any publisher can use
There are two main types of GAM account exist in the market, most of the times beginner get confused which one to choose because one is free and another is paid. If you don’t have that much functionality requirement then you might waste money on necessary functionality.
So What is the difference between GAM and GAM 360? And Which one should Choose?
Google Ad Manager – Frequently Asked Questions(FAQ)
Is GAM an AdX?
You can learn about it You can learn about Google Ad manager.
What does GAM mean in advertising?
You can learn about it ou can learn about Google Ad manager.
What is the difference between Google Ads and Google Ads manager?
You can learn about it you can learn about Google Ad manager
Is Google Ad Manager free?
You can learn more about it GAM vs GAM 360.
Google Ad Manager (GAM) - Free Version Vs Google Ad Manager 360 (GAM 360) Paid Versions
| Differences between Ad Manager and Ad Manager 360 | Ad Manager | Ad Manager 360 |
| Monthly Impression Requirement | None | Minimum fees |
| AdX/AdSense impressions free | ✓ | X |
| Create ‘Teams’ in DFP | X | ✓ |
| AdSense Support | ✓ | X |
| AdX Support | ✓ | ✓ |
| Line Item Type Hierarchy | Up to 7 | Up to 7 |
| DFP Audience: 1st and 3rd party | X (Subject to approval) | ✓ |
| Activity Tracking (Spotlight) - Track conversions and user activity | X (Subject to approval) | ✓ |
| PPID - Is a cross-device identifier - PPID is intended to identify a single user across many devices. | X (Subject to approval) | X (Subject to approval) |
| Exchange Bidding | X | ✓ |
| Forecasting inventory | Works off sample inventory over the last 28 days | Works off sample inventory over the last 28 days |
| Future Sell Through Report - Report type like Historical and AdX historical reports - Predicts availability of impressions for your network | X | ✓ |
| Add Creative wrappers to inventory - You can use them to serve third-party tracking pixels or other code that's useful to you | X | ✓ |
| Levels of ad unit hierarchy | 2 | 5 |
| Data Protection Report - Shows what cookies were detected for each Ad Manager creative | X | ✓ |
| Special Ad Units - Only showing ads if specifically targeted | X | ✓ |
| Data Transfer (DFP log files) | ||
| - non-aggregated, event-level data from your ad campaigns. (requests, impressions, clicks, active view, backfill bids, video, rich media conversions, activities) | X | ✓ |
| DFP Video feature | ✓ (Basic) | ✓ (Advanced) |
| CPA, vCPM based campaigns | X | ✓ |
| Multi-currency | ✓ | ✓ |
| Placements | ✓ | ✓ |
| Targeting Presets | ✓ | ✓ |
| Troubleshooting | ✓ | ✓ |
| Creative level targeting - Serve creatives according to specified targeting (Desktop/Tablet, iOS | ✓ | ✓ |
| Viewability | ✓ | ✓ |
| Conversion reporting - An activity is a specific user action that an advertiser wants to track, such as the completion of a purchase or a visit to a webpage. | X (Subject to approval) | ✓ |
For USA, Canada, Australia, or New Zealand: 90 million impressions per month to non-video ad units
For Russian Federation, Slovakia, Czech Republic, Greece, Slovenia, Lithuania, Romania, Poland, Ukraine, Hungary, Croatia, Bosnia and Herzegovina, Cyprus, Kenya, Morocco, Estonia, Latvia, Bulgaria, Turkey, Lebanon, Israel, United Arab Emirates, Saudi Arabia, Egypt, South Africa, Mexico, Argentina, Chile, Columbia, Guatemala, Uruguay, Peru, India, Taiwan, Malaysia, Korea, Hong Kong, Indonesia, Pakistan, Thailand, Philippines, China, Vietnam, Bangladesh, or Sri Lanka
200 million impressions per month to non-video ad units
For not located in any of the countries listed in the preceding clauses
150 million impressions per month to non-video ad units
For Video advertisement : 800,000 impressions per month.
Google Ad Manager 360 - GAM 360 Premium Version
Contact Google ad Manager small business:
To get the DFP premium Account you may need to contact DFP sales team and based on your requirement pricing may vary.
Contact Google ad Manager Premium Sales
Here is the basic pricing model For GAM 360 premium, It may vary based on the requirement and we got this pricing a few years back so it will be different since DFP added various functionality. As a reference follow
Google Ad Manager Pricing 360
Fee Scheduled for Traditional ad-serving and related features, Please note that below pricing is not exact pricing that Google will charge, but these are reference pricing model from google Ad manager
Google Ad Manager 360 Pricing
Fee Scheduled for Traditional ad-serving and related features, Please note that below pricing is not exact pricing that Google will charge, but these are reference pricing model from google Ad manager
| CPM Tiers for AdServing | Monthly Impressions Range | Monthly USD | CPM (USD) | |
| Monthly Minimum Display Fee | 2500 | |||
| Impressions / month | - | 50,000,000 | 0.0450 | |
| 50,000,001 | 100,000,000 | 0.0350 | ||
| 100,000,001 | 200,000,000 | 0.0280 | ||
| 200,000,001 | 500,000,000 | 0.0250 | ||
| 500,000,001 | 750,000,000 | 0.0230 | ||
| 750,000,001 | 1,000,000,000 | 0.0200 | ||
| 1,000,000,001 | 1,500,000,000 | 0.0180 | ||
| 1,500,000,001 | 2,500,000,000 | 0.0150 | ||
| 2,500,000,001 | 3,000,000,000 | 0.0140 | ||
| 3,000,000,001 | or more | 0.0130 | ||
| Audience 1st Party | Flat CPM Fee | 0.05 | ||
| Audience 3rd Party | Minimum Fee | 0.10 | ||
| Video - Hosted | Flat Rate | 0.40 | ||
| Video - Non Hosted | Flat Rate | 0.25 | ||
| Studio - Standard Video/Audio | Flat Rate | 0.35 | ||
| Studio - Advanced Display | Flat Rate | 0.15 |
 Vs GAM (Google Ad Manager ) 360 and GAM 360 Pricing){kind=link}