Encoder-Decoder URL: In Advertising for the video ad tags, the VAST is mostly required and converted into Encoded format,...
IAB categories are important for buyers to understand the content quality and context. Buyer network use this data to...
Cost Per Hour (CPH)- Time Based Programmatic Ad Buying – Advertisement industry have evolved drastically, with each new Advertiser...
Sample VAST-Video ad tags from Freewheel, Google IMA, TremorVideo, SizMek, Youtube, MediaMath, Below you will find the individual ad...
CPM: Cost per thousand impressions, calculated as CPM = Total Cost / Total Impressions x 1000. For example, a...
Since audio streaming services became available, listeners now have access to Digital Audio on-demand anywhere, anytime. Digital Audio audiences...
Deals without bids” or “Buyer not bidding” is a common reason deals do not transact within the Ad Exchange....
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