How does cookie sync work between DMP and DSP?Cookie sync is depend on the DMP and DSP. DMP(Data management platform). All...
Cache buster mostly used in impression tracker provided by third party.In order to understand its role, we need to...
Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The...
WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to...
Programmatic is more than RTB. There is a lot of confusion over the term programmatic, which many people mistakenly...
What is safe Frame ? SafeFrame’s open line of communication between webpage code and the ad content has several...
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