In Recent Events where Google have announced that they will move to First Price Auction Model from Second Price...
Google Announces First Price Auction Method for DFP & Adx.The buyer that wins the auction pays the price they...
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a...
Many still believe that programmatic is an automated way to buy and sell in an Ad-Tech space, which will...
Programmatic is more than RTB. There is a lot of confusion over the term programmatic, which many people mistakenly...
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