Scaled partner program (SPM) SPM feature is provided to those ADX partner who are representing the third-party publisher's inventory...
There are many things that can go wrong with a digital marketing campaign, especially on the technical side. As...
What is Dynamic Allocation and How it works in Google Ad Manager Formerly Known As DFP? DFP Dynamic allocation...
In Recent Events where Google have announced that they will move to First Price Auction Model from Second Price...
I worked for one of the top SSP in MENA region which worked mostly on the video advertisement, They...
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a...
Many still believe that programmatic is an automated way to buy and sell in an Ad-Tech space, which will...
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Difference between SDK Bidding vs Mediation vs Open bidding for apps September 27, 2023
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