How does cookie sync work between DMP and DSP?Cookie sync is depend on the DMP and DSP. DMP(Data management platform). All...
Archive for month: December, 2014
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Cache buster mostly used in impression tracker provided by third party.In order to understand its role, we need to...
Advertising provides a direct line of communication to your existing and prospective customers about your product or service. The...
WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to...
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