With the exponential growth of the Video Advertising market, particularly in the realm of Programmatic Video Advertising, it is crucial to ensure the proper implementation of tags and macros. Even a single mistake in macro insertion can result in a significant loss of potential revenue. Some of the Programmatic platforms involved in inventory reselling include AOL, OpenX, LKQD, Optimatic, Verta, Cedato, Streamrail, Spotx, and AdIntelligent.

Understanding Programmatic Video Inventory Buying and Selling

Programmatic Platform facilitates the buying and selling of video inventory. It operates on the principle of supply and demand.

The organizations mentioned above primarily operate based on the concept of supply and demand. The supply refers to the available inventory, which can originate from direct publishers or companies representing their inventory in the platform. The platform itself acts as the demand, providing an open marketplace where supply companies seek demand.

When a supply company identifies a demand, they approach the corresponding company with the demand. After the rate is agreed upon, the demand company sends tags to the supply company for implementation within the platform.

However, the process is not as straightforward as it seems. In reality, the supply from Company A may actually come from Supply Companies B, C, D, etc., and the demand connected to Supply A may come from Demand Companies B, C, D, etc.

As a result, nobody knows exactly where the ad is being served or which specific ad is being served. The primary concern for both supply and demand companies is the margin they can achieve.

StreamRail VAST Tag:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[CB]&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&sub_id=[SUB_ID]&ip=[IP]&ua=[UA]&page_url=[PAGE_URL]

Implementation in LKQD:

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=$$cachebuster$$&width=$$width$$&height=$$height$$&dnt=$$dnt$$&sub_id=&ip=$$ip$$&ua=&page_url=$$pageurl$$

Implementation in Optimatic VAST Tag:: Case 1

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&pos=&width=[video_width]&height=[video_height]&video_duration=&video_description=[video_desc]&video_url=[video_url]&video_id=[video_id]&video_title=[video_title]&autoplay=&mute=&page_url=[page_url]

Implementation in Optimatic: Case 2

https://ssp.streamrail.net/ssp/vpaid/xxxxxxxxxxxxxx00149/58fe10bxxxxxxxxxxxxxxad372?cb=[random_number]&width=[player_width]&height=[player_height]&dnt=&sub_id=[placement_id]&ip=&ua=&page_url=[page_url]

Provided Tag :LKQD Server Side VAST Tag:

http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[WIDTH]&height=[HEIGHT]&dnt=[DO_NOT_TRACK]&ip=[IP_ADDRESS]&ua=[USER_AGENT]&pageurl=[PAGEURL]&contentid=[CONTENT_ID]&contenttitle=[CONTENT_TITLE]&contentlength=[CONTENT_LENGTH]&contenturl=[CONTENT_URL]&rnd=[CACHEBUSTER]

Implementation in Optimatic :

http://ssp.lkqd.net/ad?pid=xx1&sid=26xxx7&output=vastvpaid&support=html5flash&execution=any&placement=&playinit=auto&volume=0&width=[video_width]&height=[video_height]&dnt=&ip=&ua=&pageurl=[page_url]&contentid=[video_id]&contenttitle=[video_title]&contentlength=&contenturl=[video_url]&rnd=[random_number]

Provided Tag :Verta Desktop

http://vast.vertamedia.com/?aid=6xxx4&content_page_url={replace_me}&player_width={replace_me}&player_height={replace_me}&video_duration={replace_me}&cb={replace_me}&vpaid_type=3

Implementation in LKQD

http://vast.vertamedia.com/?aid=6xxx4&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation in Optimatic

http://vast.vertamedia.com/?aid=6xxx4&content_page_url=[page_url]&player_width=[video_width]&player_height=[video_height]&video_duration=&cb=[random_number]&vpaid_type=3

Provided Tag :AOL Desktop

http://ads.adaptv.advertising.com/a/h/2snecg2jBjglC6xxx0g3r6CsePy_w=?cb=[CACHE_BREAKER]&pageUrl=EMBEDDING_PAGE_URL&description=VIDEO_DESCRIPTION&duration=VIDEO_DURATION&id=VIDEO_ID&keywords=VIDEO_KEYWORDS&title=VIDEO_TITLE&url=VIDEO_URL&eov=eov

Implemented in LKQD

http://ads.adaptv.advertising.com/a/h/2snecg26xxx0FRAeDefbSt0g3r6CsePy_w=?cb=$$cachebuster$$&pageUrl=$$pageurl$$&description=&duration=&id=$$contentid$$&keywords=&title=$$contenttitle$$&url=$$contenturl$$&eov=eov

Provided Tag :AOL Mobile Web

http://ads.adaptv.advertising.com/a/h/65d_p6xxx0MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=[CACHE_BREAKER]&pageUrl=http%3A%2F%2F[PAGE_URL]&a.ip=[IPADDRESS]&a.ua=[USERAGENT]&lat=[LATITUDE]&lon=[LONGITUDE]&eov=eov

Implementation in LKQD

http://ads.adaptv.advertising.com/a/h/65d_pFf96xxx0Hsc3MbFVNdWS6_NVt1B1UHwUjhpFJv9Y7Q==?cb=$$cachebuster$$&pageUrl=$$pageurl$$&a.ip=$$ip$$&a.ua=$$useragent$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

Implementation in Optimatic

http://ads.adaptv.advertising.com/a/h/65d_pFf9xo6xxx07uMhfyXduIFhsGIMGajNbXBNTDlfZMN1U+pw6lyA=?cb=[random_number]&pageUrl=[page_url]&description=[video_desc]&duration=&id=[video_id]&keywords=&title=[video_title]&url=[video_url]&eov=eov

Provided Tag : Verta VAST Tag: Mobile Web

Implementation In LKQD : Mobile Web

http://vast.vertamedia.com/?aid=66xxx03&site_url=$$domain$$&width=$$width$$&height=$$height$$&cb=$$cachebuster$$&ua=$$useragent$$&uip=$$ip$$&geo_lat=&geo_lon=

Implementation In LKQD : InApp

http://vast.vertamedia.com/?aid=66xxx04&width=$$width$$&height=$$height$$&ua=$$useragent$$&uip=$$ip$$&app_name=$$appname$$&app_bundle=$$bundleid$$&idfa=$$idfa$$&adid=$$aid$$&geo_lat=&geo_lon=&cb=$$cachebuster$$

Implementation In LKQD : Desktop

http://vast.vertamedia.com/?aid=66xxx07&content_page_url=$$pageurl$$&player_width=$$width$$&player_height=$$height$$&video_duration=$$contentlength$$&cb=$$cachebuster$$&vpaid_type=3

Implementation In Optimatic: Desktop

http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=

http://vast.vertamedia.com/?aid=6xxx0&site_url=[page_url]&width=[video_width]&height=[video_height]&cb=[random_number]&ua=[user_agent]&uip=[ip]&geo_lat=&geo_lon=

Implementation In Optimatic: Mobile Web

http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number]

http://vast.vertamedia.com/?aid=6xxx0&width=[width]&height=[height]&ua={replace_me}&uip={replace_me}&app_name={replace_me}&app_bundle={replace_me}&idfa={replace_me}&adid={replace_me}&geo_lat=&geo_lon=&cb=[random_number]

Adaptv App VAST Tag:

http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8lCcPPfiCpdMwROZBlebcNyDPvE2DD4cOg63SWosWzAw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&dvc_sid=[DVC_SID]&deviceid=[DEVICEID]&lmt=[LMT]&a.idfa=$$idfa$$&a.aid=$$aid$$&a.waid=[WindowsAID]&lat=$$loclat$$&lon=$$loclong$$&eov=eov

http://ads.adaptv.advertising.com/a/h/djd+rZdKwM8PJx3AAFDztqqLmQW3w9N_q3u6JqRIDGosrATW9oUwGw==?cb=$$cachebuster$$&app_bundle=$$bundleid$$&app_storeurl=$$appstoreurl$$&appName=$$appname$$&a.ip=$$ip$$&a.ua=$$useragent$$&a.idfa=$$idfa$$&a.aid=$$aid$$&lat=$$loclat$$&lon=$$loclong$$&eov=eov

AdOcean VAST Video Macros

• Opening Bracket %%TIMESTAMP%% >
• Opening Bracket %%REDIR%% >
• Opening Bracket %%TARGET_URL%%>
• Opening Bracket %%PROTO%%>

Thirdpresence VAST Video Macros

• [TIMESTAMP] or [CACHEBUSTING] or [CACHE_BREAKER] :A timestamp value for cache busting.
• [DOMAIN] :The domain part from the publisher URL.
• [PUBLISHER] : The publisher name or URL. Use this for page URL.
• [SITE] :The site name or URL.
• [WIDTH] [HEIGHT] : The placement width & height
• [APPNAME] : The name of the application
• [GEO_LAT] [GEO_LON] : The current geo latitude of the device
• [COUNTRY]: Country