Recently I have come across an issue where advertiser to wants to show the ads during specific time of...
In Recent Events where Google have announced that they will move to First Price Auction Model from Second Price...
Google Announces First Price Auction Method for DFP & Adx.The buyer that wins the auction pays the price they...
While traditional banner ads have a static creative from start to finish, native is flexible and can provide a...
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Deals without bids” or “Buyer not bidding” is a common reason deals do not transact within the Ad Exchange....
I worked for one of the top SSP in MENA region which worked mostly on the video advertisement, They...
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