Terms of Use
CPM CPC Calculator: Ad Metrics — End User License Agreement
These Terms govern your use of CPM CPC Calculator: Ad Metrics (“the app”), published by Sachin Balaji Paul, trading as AdTagMacros (“we”, “us”). By downloading or using the app you agree to them. If you do not agree, do not use the app.
1. Licence
We grant you a personal, non-exclusive, non-transferable, revocable licence to use the app on any Apple-branded device that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions. This is a licence, not a sale — we retain all rights in the app.
What you may not do
- Copy, redistribute, sublicense, rent, lease or sell the app
- Reverse engineer, decompile or disassemble it, except to the extent that applicable law expressly permits this despite this restriction
- Remove or alter any proprietary notices
- Use the app in any way that breaks applicable law, or attempt to circumvent purchase or licence checks
2. In-app purchase — LifeTime unlock
The app is free to download and includes a one-time, non-consumable in-app purchase called LifeTime, which removes usage limits and unlocks unlimited use of the calculators.
- One-time payment. LifeTime is not a subscription. It does not auto-renew and there is nothing to cancel.
- Payment. The purchase is made through your Apple Account and charged by Apple. Prices are shown in your local currency before you confirm and may vary by region and over time.
- Restoring. Because it is non-consumable, you can restore the purchase at no extra cost on any device signed in to the same Apple Account using the Restore Purchases option in the app.
- Family Sharing. Where enabled for this product, the unlock may be shared with your Family Sharing group under Apple’s rules.
- “LifeTime” means the lifetime of the app and its availability on the App Store. It is not a guarantee that the app will be published or supported indefinitely.
Refunds
All purchases are processed by Apple, so we cannot issue refunds. Refund requests go to Apple at reportaproblem.apple.com and are granted at Apple’s discretion under the Apple Media Services Terms and Conditions. Statutory withdrawal or cancellation rights you may have under consumer law in your country are not affected.
3. The calculations are estimates, not advice
The app performs standard advertising arithmetic — CPM, CPC, eCPM, CTR, CPA, CPI, VTR, ad revenue and related metrics — on the figures you enter. Results are only as accurate as those inputs, and industry definitions of these metrics vary between platforms and vendors.
Output from the app is provided for planning and informational purposes only. It is not financial, investment, accounting, tax, legal or professional advice, and it is not a forecast or guarantee of campaign performance, revenue or return. You are responsible for verifying any figure before relying on it for a budget, a client deliverable, a billing decision or any other commercial commitment.
4. Availability and changes
We may add, change or remove features, or stop distributing or supporting the app, at any time. We aim to keep the app compatible with current versions of iOS but cannot guarantee that it will work on every device or OS version, including future ones.
5. Your data
How the app handles information is described in our Privacy Policy, which forms part of these Terms. In short: your calculation inputs stay on your device, and only anonymous usage and crash statistics leave it.
6. Intellectual property
The app, its name, design, interface, icons, text and underlying code are owned by Sachin Balaji Paul / AdTagMacros and protected by copyright and other laws. Apple, iPhone, iPad and App Store are trademarks of Apple Inc.; other names are the property of their respective owners and are used only to describe compatibility or industry metrics.
7. Disclaimer of warranties
To the maximum extent permitted by law, the app is provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory, including any implied warranties of merchantability, fitness for a particular purpose, accuracy or non-infringement. We do not warrant that the app will be uninterrupted, error-free, or free of harmful components. Some jurisdictions do not allow the exclusion of implied warranties, so parts of this section may not apply to you.
8. Limitation of liability
To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost data, lost business opportunities, or costs arising from decisions made using the app’s output, even if we have been advised of the possibility of such damages.
Our total aggregate liability for all claims relating to the app is limited to the greater of (a) the amount you actually paid for the app and its in-app purchases in the 12 months before the claim arose, or (b) USD 50. Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud, or for any other liability that cannot be excluded by law.
9. Apple
These Terms are between you and us only, not with Apple, and Apple is not responsible for the app or its content. Accordingly:
- Apple has no obligation to provide maintenance or support for the app.
- If the app fails to conform to any applicable warranty, you may notify Apple and Apple may refund the purchase price; to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
- Apple is not responsible for addressing any claim by you or a third party relating to the app, including product liability claims, claims that the app fails to conform to a legal or regulatory requirement, and claims arising under consumer protection or similar legislation.
- Apple is not responsible for investigating, defending, settling or discharging any third-party claim that the app infringes intellectual property rights.
- You represent that you are not located in a country subject to a US Government embargo or designated as “terrorist supporting”, and that you are not on any US Government list of prohibited or restricted parties.
- Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, will have the right to enforce them against you.
10. Termination
This licence lasts until terminated. It ends automatically if you breach these Terms, and you may end it at any time by deleting the app from your devices. Sections 3, 6, 7, 8, 9 and 11 survive termination.
11. Governing law
These Terms are governed by the laws of India, and the courts at Pune, Maharashtra have exclusive jurisdiction over any dispute — except that if you are a consumer, you keep the benefit of any mandatory protections and the right to bring proceedings in the courts of your country of residence under its law.
12. Changes to these Terms
We may update these Terms. The “Last updated” date above will change and the current version will always be at this address. Material changes will be noted in the app’s App Store release notes. Continuing to use the app after a change means you accept the revised Terms.
13. Contact
- Email: [email protected]
- Developer: Sachin Balaji Paul (AdTagMacros)
- Address: Balewadi, Pune, Maharashtra 411045, India
