Understanding Programmatic Video Advertising - DAI - SSAI (2) (1)

Video Advertising Must-Know Terminology

    • Video Ad Serving
    • Online Video Platforms
    • In-Stream vs. Out-Stream
    • Video Renditions
    • VAST
    • VPAID

 

Must-Know Terminology
Publisher – A seller of ad inventory. (either a website /app/OTT)
Advertiser – A buyer of ad inventory.
Ad Exchange – Technology that conducts real-time auctions for ad inventory. SSP – Supply-side platforms
Bidder – technology that buys inventory on ad exchanges. Demand-side platforms (DSPs)
Client Side – Everything that happens on a User device.
Server Side – Everything that happens remote from a User

Open Internet Supply Chain

Each time an open internet publisher sells an ad impression, its ad server selects from many
potential demand sources. If the publisher decides to fill the impression via a programmatic
auction, few technology components communicate with each other to deliver the ad. These
components are consistent across desktop and mobile devices, and across banner, video,
and native ad formats

Open_Internet_Supply_Chain_Video_Adtagmacros

Third Party Ad Serving

Each time an open internet publisher sells an ad impression, its ad server selects from many
potential demand sources. If the publisher decides to fill the impression via a programmatic
auction, few technology components communicate with each other to deliver the ad. These
components are consistent across desktop and mobile devices, and across banner, video,
and native ad formats

Site Served Ads

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