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How To Identify VAST and VPAID ?

VAST and VPAID are two basic things that every ad trafficker should know when they want to know about video ads, And if you are among those who know what is VAST and VPAID but can’t figure out which is used for what then just take quick recap from my previous Article.Article 2. OK so we […]

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How To Use Google Swiffy to Convert Flash Into HTML5

Swiffy is a tool developed by Google to convert Flash into HTML5, As digital advertising industry is shifting from using Flash creatives to HTML5 built creatives, there are plenty of tools which can help you to do that. What are the prerequiste ? As we all know that Flash file contain Clicktag which is variable […]

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iOS 9’s New Ad Content Blockers Affect The Revenue Of Mobile Advertisers and Publishers

Where all are getting excited about iOS 9 launched on september 16 ,There isn’t much excited news for Digital Advertiser/Publishers. Recently Flash is disabled by Chrome by default which is officially rollout on 1 September however Firefox disable flash for all version and waiting for Adobe to come up with patch. Flash and HTML5 , Due […]

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Flash Creatives To HTML5 Ads Converter Tools Swiffy,Adobe Wallaby And Flabaco

  As Digital Advertising industry emerging strongly flash-based ads are getting outdated. As we have discussed the disadvantages of Flash in my previous Article There are many factors that can affect any ad if we built the creative in Flash. Due to its security and lack of ability to adapt/responsive nature HTML5 become next thing. […]

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Ad Tag Macros Insertion Guide – Version 4 ( Ad Slvr,Yield Manager,PROJECT SUNBLOCK, OPENX, APPNEXUS,ADSHUFFLE)

As Technology Changes, Many New Third Party Vendors Are Providing Creative Tags For Ads. It’s Very Important To Understand The Macros (Cache Buster/Click Tracker Implementation) So That No Discrepancy Will Occur In The Campaign. This Post Will Guide You All For Macros Implementation For Adslvr,Yield Manager,Project Sunblock, Openx, Appnexus,Adshuffle <h2>YIELD MANAGER Macros</h2> <IFRAME FRAMEBORDER=0 MARGINWIDTH=0 MARGINHEIGHT=0 SCROLLING=NO […]

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Difference Between Flash and HTML5 – The Future Of Online Advertising

Google will be “pausing” all flash creative by default in the next release update of Chrome, which is anticipated to be released late this summer. When you’re on a web page that runs Flash, we’ll intelligently pause content (like Flash animations) that aren’t central to the web page, while keeping central content (like a video) […]

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What is CPM,CPC,eCPM,CPA,CPL and Online tools to calculate it

The purpose of this post is to clarify the terms CPM and CPC and also show how to convert from one model to the other. CPCCPC stands for Cost Per Click.It means how much it will cost to an advertiser if any user clicks on the ad.Google Adwords is most popular CPC model used all […]

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