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Resolving 3rd Party Discrepancies

WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to manage their campaigns. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of […]

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Things You Need to Know About Programmatic

Programmatic is more than RTB. There is a lot of confusion over the term programmatic, which many people mistakenly believe is only real-time bidding (RTB) or used only for remnant inventory. Ultimately programmatic is the process of buying and selling media in an automated fashion. This includes four main types of transactions – open auctions, […]

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What is safe Frame or Safe Frame Container ?

What is safe Frame ? SafeFrame’s open line of communication between webpage code and the ad content has several key benefits, including: Support for Viewability and other Industry Initiatives Consumer Protection Publisher Control Publisher Efficiency Standardized Advertiser Layouts While SafeFrame 1.0 is a leap forward in digital technology, its benefits will not be fully realized […]

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Difference between VAST and VPAID ?

·   Why we have VAST and VPAID? In the early development phase of video advertising, we had a video player embedded on the publisher pages, and there are so many types of players with their own functionality and video ad serving technique. That player has specific set of rule by which they interact with the […]

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clicktag in as2, clicktag in flash, clicktag flash, clickTAG, clicktag in as3, clicktag checker, clicktag code

How To Troubleshoot ClickTag Issue in flash creative ?

We often face issue related to clicktag and click tracking in creative specially when creative is flash,In most of the cases we use tool Flash decomipiler to investigate the issue in clicktag. There are following issues that might present. Creative is clickable but clicks are not tracking In such cases it might be possible that […]

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Programmatic display Advertising Landscape

Programmatic Advertising Technology Landscape

Programmatic advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.  It will […]

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Expandable_ads

Exapabadble ads with Iframe tags – iframe buster

It is context of digital advertising is the method by which certain rich media ads are allowed to expand on a user’s screen, as well as some javascript-based technologies scrape information from the page. For example, if a publisher wanted to enable an advertiser’s tag to expand from 300×250 to 600×500, and was using an […]

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Cache buster and Click macros

Cache buster and Click macros

What is Ad tag macros?  What are the types?  In order to know how many impression or clicks are recorded for particular creative ad macros are used. There are basically two types of macros 1.Cache Buster (%n) 2.Click Macro (%c) 1.Cache Buster(%n) It’s very important macros if billing is as per CPM i.e Cost per […]

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Every Ad trafficker should have-Tools For Advertising QA Testing

1.Snagit Image and Video Screen Capture Sometimes words aren’t enough. Use images and videos to show people exactly what you’re seeing. Snagit gives you an easy way to quickly provide better feedback, create clear documentation, and change the way you work together. Download Link http://www.techsmith.com/download/snagit/ 2.HttpWatch HttpWatch is an HTTP sniffer for IE, Firefox, iPhone & iPad that provides new […]

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vast_suite_inspector

VAST-VPaid-Video Ads Inspector

To check whether or not provided VAST is correct and contains video.Paste the VAST URL in below webpage’s VAST URL section. Google have added new functionality checks like IMA SDK (Interactive Media Ads Software Development Kit which is used for requesting video ads. Use the video ad tag URL. As described in other articles, you can pick up […]

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