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What is ads.txt & ads-cert ?

To provide the transparent inventory and Prevent Ad Fraud, IAB Tech lab rollout the ads.txt,  Ads.txt is a text file which uploaded by the publisher/Site owner at root level which specifies all authenticated partner.Ads.txt and Ads.cert are advanced versions of prevention of ad fraud. You can read more about ads.txt and it’s implementation in my […]

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Setting Up AdX Programmatic Native In Google Ad Manager

While traditional banner ads have a static creative from start to finish, native is flexible and can provide a beautiful, relevant, effective ad in any situation and on any device. How to create native ads There are three types of Native Ads you can created inside Google Ad Manager  Guided design editor AdX auction and […]

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Google Adx Rules Optimization

Google Adx Rules Optimization: Google Adx (Ad Exchange) is most widely used platform to monotized the inventory .With Google Adx’s Dyanamic allocation features and Easy Supply Demand Connection Google Ad Exchange is one of the mostly used ADx .Google Adx can help you get acheive more revenue.  However Google Adx rules setup is complicated task. […]

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How to refresh Google DFP Specific ad slot

You can use the refresh functionality of an asynchronous Google Publisher Tag to dynamically reload ads without having to refresh the entire contents of your page. Refreshing ads or Refreshing Ad slot in DFP as part of an ajax interface can be a pain, many ad providers do not support this feature out of the box. DFP does however which is […]

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Encode-Decode-URL-Adops-Tool

Encoder-Decoder URL: In Advertising for the video ad tags, the VAST is mostly required and converted into Encoded format, which means some of the characters are converted into encoded format so that it will be easier to read demand side platform. Here is simple tool Which will help you understand if you came across any […]

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List Of IAB Categories For Advertisement

IAB categories are important for buyers to understand the content quality and context. Buyer network use this data to target their campaign. Adding the site into relevant categories help to get more relevant demands on the website. Contextual taxonomy was developed in consultation with taxonomy experts from academia, ad measurement companies, and members of the […]

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Cost Per Hour (CPH)- Time Based Programmatic Ad Buying

Advertisement industry have evolved drastically, with each new Advertiser demand there is new technology needs we are seeing. Impression Based Advertisements  First it when advertiser wants to move to digital and count everything that is serving on to their potential customer. Which leads to CPM Cost Per Miles Model of Ad buying and sales. Click/Lead/Acquisition […]

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