Ad Tag Macros Insertion Version 3 Skip to main content

Ad Tag Macros Insertion Version 3

As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.

 Celtra

Original Tag:

</p>
<p style="text-align: left;"><div class="celtra-ad-v3"></p>
<p style="text-align: left;"><img src="data:image/png,celtra" style="display: none" onerror="</p>
<p style="text-align: left;">(function(img) {</p>
<p style="text-align: left;">var params = {'placementId':'50b7ea5b','clickUrl':'%','externalAdServer':'Custom'};</p>
<p style="text-align: left;">var req = document.createElement('script');</p>
<p style="text-align: left;">req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1);</p>
<p style="text-align: left;">params.clientTimestamp = new Date/1000;</p>
<p style="text-align: left;">req.src = (window.location.protocol == 'https:' ? 'https' : 'http') + '://ads.celtra.com/cc8b5915/web.js?';</p>
<p style="text-align: left;">for (var k in params) {            req.src += '&amp;' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]);        }        img.parentNode.insertBefore(req, img.nextSibling);    })(this); "/></p>
<p style="text-align: left;"></div></p>
<p style="text-align: left;"><strong>Modified Tag :</strong></p>
<p style="text-align: left;">
—————————————————————————————–

EyeBlaster   (bs.serving)

Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xxxxx4xx&pi=x&w=7xx&h=xx&ncu=$${%event_report_url (-) click %};url=$$&ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="{%event_report_url (-) click %};url=http%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx" border=x width=7xx height=xx></a></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>
<div> 
Modified tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script src="http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xxxxxxx&pi=x&w=7xx&h=xx&ncu=$$<span style="background: yellow; mso-highlight: yellow;">%c</span>$$&ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx" border=x width=7xx height=xx></a></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>
<div> 
—————————————————————————————–

EyeWonder

Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="Javascript" type="text/javascript" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/exp_Proxyxxxxx.js"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="http://www.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">[cachebuster]</span>" target="_blank"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img width="7xx" height="xx" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx" border="x" alt=""></span></div>
<div><span style="font-family: Verdana, sans-serif;"></a><!-- begin ns 3rd prty impr --><div style="position:absolute;top:xx;left:xpx;z-index:x"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img src="http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">[cachebuster]</span>" border="x" width="1" height="1"></div><!-- end ns 3rd prty impr --></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>
<div> 
Modified EyeWonder tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="Javascript" type="text/javascript" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/exp_Proxyxxxxx.js"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http%3a%2f%2fwww.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">%n</span>" target="_blank"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img width="7xx" height="xx" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg" border="x" alt=""></span></div>
<div><span style="font-family: Verdana, sans-serif;"></a><div style="position:absolute;top:xx;left:xpx;z-index:x"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img src="http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">%n</span>" border="x" width="1" height="1"></div></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript> </span></div>
<div> 
—————————————————————————————–

PointRoll

Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">function pr_swfver(){</span></div>
<div><span style="font-family: Verdana, sans-serif;">var osf,osfd,i,axo=1,v=x,nv=navi<span style="background: yellow; mso-highlight: yellow;">%c</span>tor;</span></div>
<div><span style="font-family: Verdana, sans-serif;">if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins["Shockwave Flash"];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(".")-2))}}</span></div>
<div><span style="font-family: Verdana, sans-serif;">else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject("ShockwaveFlash.ShockwaveFlash."+i);v=i}}catch(e){}}</span></div>
<div><span style="font-family: Verdana, sans-serif;">return v;</span></div>
<div><span style="font-family: Verdana, sans-serif;">}</span></div>
<div><span style="font-family: Verdana, sans-serif;">var pr_redir="$CTURL$";</span></div>
<div><span style="font-family: Verdana, sans-serif;">var pr_s="ads.pointroll.com/PortalServe/?pid=  xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash="+pr_swfver()+"&redir="+pr_redir+"&r="+Math.random();</span></div>
<div><span style="font-family: Verdana, sans-serif;">document.write("<scr"+"ipt type='text/javascript' src='http://"+pr_s+"'></scr"+"ipt>");</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div> 
Modified tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">function pr_swfver(){</span></div>
<div><span style="font-family: Verdana, sans-serif;">var osf,osfd,i,axo=1,v=x,nv=navi<span style="background: yellow; mso-highlight: yellow;">%c</span>tor;</span></div>
<div><span style="font-family: Verdana, sans-serif;">if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins["Shockwave Flash"];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(".")-2))}}</span></div>
<div><span style="font-family: Verdana, sans-serif;">else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject("ShockwaveFlash.ShockwaveFlash."+i);v=i}}catch(e){}}</span></div>
<div><span style="font-family: Verdana, sans-serif;">return v;</span></div>
<div><span style="font-family: Verdana, sans-serif;">}</span></div>
<div><span style="font-family: Verdana, sans-serif;">var pr_redir="<span style="background: yellow; mso-highlight: yellow;">%c</span>$CTURL$";</span></div>
<div><span style="font-family: Verdana, sans-serif;">var pr_s="ads.pointroll.com/PortalServe/?pid=  xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash="+pr_swfver()+"&redir="+pr_redir+"&r="+Math.random();</span></div>
<div><span style="font-family: Verdana, sans-serif;">document.write("<scr"+"ipt type='text/javascript' src='http://"+pr_s+"'></scr"+"ipt>");</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div> 
—————————————————————————————–

Adgear

Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript" language="JavaScript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">(function() {</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker = "%<span style="background: yellow; mso-highlight: yellow;">%<span style="background-color: yellow;">c</span></span><span style="background-color: yellow;">LICK_URL_UNESC</span>%%";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_expects_encoded = false;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_is_encoded = true;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_is_double_encoded = false;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var randomnum = "%<span style="background: yellow; mso-highlight: yellow;">%<span style="background-color: yellow;">c</span></span><span style="background-color: yellow;">ACHEBUSTER</span>%%";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var proto = "http:";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var host = "cdn.adgear.com";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var bucket = "acs";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  if (window.location.protocol == "https:") {</span></div>
<div><span style="font-family: Verdana, sans-serif;">    proto = "https:";</span></div>
<div><span style="font-family: Verdana, sans-serif;">    host = "acs.adgear.com";</span></div>
<div><span style="font-family: Verdana, sans-serif;">    bucket = "";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  }</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var iframe_url = proto + '//' + host + '/' + bucket + '/adgearxxxxx.js/current/iframes/iframe_placement.html';</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var iframe_id = "adgearExtIframe_" + "xxxx2";</span></div>
<div></div>
<div><span style="font-family: Verdana, sans-serif;">  if (randomnum.substring(x,2) == "__") randomnum = String(Math.random());</span></div>
<div><span style="font-family: Verdana, sans-serif;">  iframe_url = iframe_url + "?AG_PID=" + "xxxx2" +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_R=" + randomnum +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_EXPECTS_ENCODED=" + clicktracker_expects_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_IS_ENCODED=" + clicktracker_is_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_IS_DOUBLE_ENCODED=" + clicktracker_is_double_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER=" + encodeURIComponent(clicktracker);</span></div>
<div><span style="font-family: Verdana, sans-serif;">  document.writeln('<iframe name="' + iframe_id + '" id="' + iframe_id + '" height="' +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      'xxx' + '" width="' + 'xxx' + '" src="' + iframe_url +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      '" frameborder="x" marginwidth="x" marginheight="x" scrolling="no"></iframe>');</span></div>
<div><span style="font-family: Verdana, sans-serif;">})();</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div> 
Modified tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript" language="JavaScript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">(function() {</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker = "<span style="background: yellow; mso-highlight: yellow;">%c</span>";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_expects_encoded = false;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_is_encoded = true;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var clicktracker_is_double_encoded = false;</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var randomnum = "<span style="background: yellow; mso-highlight: yellow;">%n</span>";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var proto = "http:";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var host = "cdn.adgear.com";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var bucket = "acs";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  if (window.location.protocol == "https:") {</span></div>
<div><span style="font-family: Verdana, sans-serif;">    proto = "https:";</span></div>
<div><span style="font-family: Verdana, sans-serif;">    host = "acs.adgear.com";</span></div>
<div><span style="font-family: Verdana, sans-serif;">    bucket = "";</span></div>
<div><span style="font-family: Verdana, sans-serif;">  }</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var iframe_url = proto + '//' + host + '/' + bucket + '/adgearxxxxx.js/current/iframes/iframe_placement.html';</span></div>
<div><span style="font-family: Verdana, sans-serif;">  var iframe_id = "adgearExtIframe_" + "xxxx2";</span></div>
<div></div>
<div><span style="font-family: Verdana, sans-serif;">  if (randomnum.substring(x,2) == "__") randomnum = String(Math.random());</span></div>
<div><span style="font-family: Verdana, sans-serif;">  iframe_url = iframe_url + "?AG_PID=" + "xxxx2" +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_R=" + randomnum +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_EXPECTS_ENCODED=" + clicktracker_expects_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_IS_ENCODED=" + clicktracker_is_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER_IS_DOUBLE_ENCODED=" + clicktracker_is_double_encoded +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      "&AG_SOURCE_CLICKTRACKER=" + encodeURIComponent(clicktracker);</span></div>
<div><span style="font-family: Verdana, sans-serif;">  document.writeln('<iframe name="' + iframe_id + '" id="' + iframe_id + '" height="' +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      'xxx' + '" width="' + 'xxx' + '" src="' + iframe_url +</span></div>
<div><span style="font-family: Verdana, sans-serif;">      '" frameborder="x" marginwidth="x" marginheight="x" scrolling="no"></iframe>');</span></div>
<div><span style="font-family: Verdana, sans-serif;">})();</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div>
—————————————————————————————–

Double Click

Javascript
Original Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><A HREF="http://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" BORDER=x WIDTH=7xx HEIGHT=xx ALT="Advertisement"></A></span></div>
<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>
<div> 
Modified tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;click=<span style="background: yellow; mso-highlight: yellow;">%c</span>;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><A href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" BORDER=x WIDTH=7xx HEIGHT=xx ALT="Advertisement"></A></span></div>
<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>
<div> 
Iframe
Original Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><IFRAME SRC="http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR='#xxxxxx'></span></div>
<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><A HREF="http://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" BORDER=x WIDTH=xxx HEIGHT=xxx ALT="Advertisement"></A></span></div>
<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"></IFRAME></span></div>
<div> 
Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><IFRAME SRC="http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR='#xxxxxx'></span></div>
<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"><A HREF=""<span style="background: yellow; mso-highlight: yellow;">%c</span>http://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" BORDER=x WIDTH=xxx HEIGHT=xxx ALT="Advertisement"></A></span></div>
<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>
<div><span style="font-family: Verdana, sans-serif;"></IFRAME></span></div>
<div> 
To know more about difference between Iframe and Javascript tags
—————————————————————————————-

Eyereturn

Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript" src="http://voken.eyereturn.com/?xxxxxx&click=<span style="background: yellow; mso-highlight: yellow;">[INSERT AD SERVER CLICK REDIRECT HERE]</span>&params=<span style="background: yellow; mso-highlight: yellow;">[INSERT TIME STAMP / RND NUMBER HERE]</span>"></script></span></div>
<div><b><span style="font-family: Verdana, sans-serif;">Modified Tag:</span></b></div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript" src="http://voken.eyereturn.com/?xxxxxx&click=<span style="background: yellow; mso-highlight: yellow;">%c</span>&params=<span style="background: yellow; mso-highlight: yellow;">%n</span>"></script>

 

—————————————————————————————–                   

Pictela Tag

Type 1
Original Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="JavaScript" type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">var g_pct_siteid = <span style="background: yellow; mso-highlight: yellow;">_</span>'';</span></div>
<div><span style="font-family: Verdana, sans-serif;">var g_pct_clicktracker = <span style="background: yellow; mso-highlight: yellow;">_</span>'';</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><script src="http://www.pictela.net/client/jsembed/id/8xxxxxxxxx.js" language="JavaScript" type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="http://www.pictela.net/client/defaultlink/id/8xxxx" target="_blank" class="ffx"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img border="x" src="http://www.pictela.net/" /></span></div>
<div><span style="font-family: Verdana, sans-serif;"></a></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript>

 

Macros (%c and %n placeholder) need to be implemented manually in tag
Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="JavaScript" type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">var g_pct_siteid = '<span style="background: yellow; mso-highlight: yellow;">%n</span>';</span></div>
<div><span style="font-family: Verdana, sans-serif;">var g_pct_clicktracker = '<span style="background: yellow; mso-highlight: yellow;">%c</span>';</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><script src="http://www.pictela.net/client/jsembed/id/8xxxxxxxxx.js" language="JavaScript" type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;"></script><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://www.pictela.net/client/defaultlink/id/8xxxx" target="_blank" class="ffx"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img border="x" src="http://www.pictela.net/" /></span></div>
<div><span style="font-family: Verdana, sans-serif;"></a></noscript> 

 

Type 2
Original tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="JavaScript" type="text/javascript">var g_pct_siteid = '';var g_pct_networkid = '';var g_pct_clicktracker = '';</script><script src="http://www.pictela.net/client/jsembed/id/9xxxxxxxxx.js?version=2" language="JavaScript" type="text/javascript"></script><noscript><a href="http://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=" target="_blank" class="ffx"><img border="x" src="http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=x&amp;SID=defaultimage&amp;CliID=defaultImage" /></a></noscript></span></div>
<div> 
Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="JavaScript" type="text/javascript">var g_pct_siteid = '<span style="background: yellow; mso-highlight: yellow;">%n</span>';var g_pct_networkid = '';var g_pct_clicktracker = '<span style="background: yellow; mso-highlight: yellow;">%c</span>';</script><script src="http://www.pictela.net/client/jsembed/id/9xxxxxxxxx.js?version=2" language="JavaScript" type="text/javascript"></script><noscript><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=" target="_blank" class="ffx"><img border="x" src="http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=x&amp;SID=defaultimage&amp;CliID=defaultImage" /></a></noscript></span></div>
<div>
Type 3
Original tag
</div>
<div><span style="font-family: Verdana, sans-serif;"><!-- Canvas ad: DMD_J&J_KY_Devil(xxxx2) - Flight: xxxxx Network_xxxx1xxx_English-(xx9xxxx) --></span></div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">document.write('<scr'+'ipt type="text/javascript" charset="utf-8" src="http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=<span style="background: yellow; mso-highlight: yellow;">_</span>' + new Date().getTime() + ';rdclick=<span style="background: yellow; mso-highlight: yellow;">_</span>"></scri'+'pt>');</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div> 
Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">document.write('<scr'+'ipt type="text/javascript" charset="utf-8" src="http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=<span style="background: yellow; mso-highlight: yellow;">%n</span>' + new Date().getTime() + ';rdclick=<span style="background: yellow; mso-highlight: yellow;">%c</span>"></scri'+'pt>');</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div>
—————————————————————————————–

Collective Media

Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><script language="JavaScript" src="http://a.collective-media.net/adj/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;click=<span style="background: yellow; mso-highlight: yellow;">%c</span>;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" type="text/javascript"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://a.collective-media.net/jump/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" target="_blank"><img src="http://a.collective-media.net/ad/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" width="xxx" height="xxx" border="x" alt=""></a></noscript></span></div>
<div> 
—————————————————————————————–

Unicast

Modified Tag:
</div>
<div><span style="font-family: Verdana, sans-serif;"><div id="VwPxx8xxDiv" name="VwPxx8xxDiv" style="display:block;border:x;margin:x;padding:x;"></div></span></div>
<div><span style="font-family: Verdana, sans-serif;"><script language="javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">VwPxx8xxPubClickthruURL="<span style="background: yellow; mso-highlight: yellow;">%c</span>";</span></div>
<div><span style="font-family: Verdana, sans-serif;">VwPxx8xxPubImpressionURL="<span style="background: yellow; mso-highlight: yellow;">%n</span>";</span></div>
<div><span style="font-family: Verdana, sans-serif;">VwPxx8xxRandom=Math.random();</span></div>
<div><span style="font-family: Verdana, sans-serif;">VwPxx8xxD=false;if(document.location.search.indexOf("Pxx8xxD")!=-1){VwPxx8xxD=true;}</span></div>
<div><span style="font-family: Verdana, sans-serif;">document.write('<scr'+'ipt language="javascript" src="http://creativeby1.unicast.xxx/assets/Axx8/N1xxx6/M1x3xx/Pxxxx/Qxx8xx/script_9xx_xxxxxxx.js?'+VwPxx8xxRandom+'"></scr'+'ipt>');</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><A HREF="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://abc.go.com/shows/dancing-with-the-stars" TARGET="unicastTarget"><img src="http://creativeby1.unicast.xxx/assets/Axx8/N1xxx6/M1x3xx/Cxxxxxx/" width="9xx" height="xx" border="x"></A></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>
<div> 
*If math.random(); is not there use %n
—————————————————————————————–

Spongecell

Type 1
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">var spongecellParams = {</span></div>
<div><span style="font-family: Verdana, sans-serif;">clickTag: "<span style="background: yellow; mso-highlight: yellow;">%c</span>",</span></div>
<div><span style="font-family: Verdana, sans-serif;">siteId: "%epid!"</span></div>
<div><span style="font-family: Verdana, sans-serif;">};</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><script src="http://cdn.royale.spongecell.com/api/placements/xxxxxxxxxxxxx.js" type="text/javascript"></script><noscript></span></div>
<div><span style="font-family: Verdana, sans-serif;"><p>Please Install Flash Player</p></span></div>
<div><span style="font-family: Verdana, sans-serif;"><div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://analytics.spongecell.com/widgets/xx5xx2?action_type=JS_IMPRESSION&amp;anticache=<span style="background: yellow; mso-highlight: yellow;">%n</span>&amp;noflash=true&amp;flight_id=xxxx&amp;site_id=%epid!&amp;placement_id=Social+Butterfly+Segment" style="width:xpx;height:xpx;" width="x" /></span></div>
<div><span style="font-family: Verdana, sans-serif;"></div></span></div>
<div><span style="font-family: Verdana, sans-serif;"><div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://ad.doubleclick.net/ad/N9xx.xxxxxx.xxxxxMEDIANETWORK/B5xxxxxx.xx;sz=1x1;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" style="width:xpx;height:xpx;" width="x" /></span></div>
<div><span style="font-family: Verdana, sans-serif;"></div></span></div>
<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>
<div> 
Type 2
</div>
<div><span style="font-family: Verdana, sans-serif;"><script type="text/javascript"></span></div>
<div><span style="font-family: Verdana, sans-serif;">var spongecellParams = {</span></div>
<div><span style="font-family: Verdana, sans-serif;">clickTag: "<span style="background: yellow; mso-highlight: yellow;">%c</span>",</span></div>
<div><span style="font-family: Verdana, sans-serif;">siteId: "%epid!"  };</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div><span style="font-family: Verdana, sans-serif;"><scriptsrc="http://cdn.royale.spongecell.com/api/ads/2xx4xx/placements/xxxxxxxxx.js?id=2xx4xx&amp;n=shoes-xxxxxxx" type="text/javascript"></script><noscript><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://spongecell.com/api/ads/2xx4xx/placements/xxxx/clickthrough?flight_id=7xx&amp;format=html&amp;id=7xx&amp;n=undertone&amp;noflash=true&amp;noscript=true&amp;site_id=%epid" target="_blank"><img alt="xxxxxxx" border="x" height="xxx" src="http://spongecell.com" width="xxx" /></a></span></div>
<div><span style="font-family: Verdana, sans-serif;"><div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://analytics.spongecell.com/widgets/2xx4xx?action_type=JS_IMPRESSION&amp;anticache=<span style="background: yellow; mso-highlight: yellow;">%n</span>&amp;noflash=true&amp;flight_id=7xx&amp;site_id=%epid!&amp;placement_id=1" style="width:xpx;height:xpx;" width="x" /></div></span></div>
<div><span style="font-family: Verdana, sans-serif;"><div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>
<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://spongecell.com" style="width:xpx;height:xpx;" width="x" /></span></div>
<div><span style="font-family: Verdana, sans-serif;"></div></noscript></span></div>
<div>

Mozoo Media

</div>
<div><span style="font-family: Verdana, sans-serif;"><script></span></div>
<div><span style="font-family: Verdana, sans-serif;">          window.MzPub = window.MzPub || {};</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub = MzPub.pub || {};</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub.id = 'xxxxxxx';</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub.size = '320x50';</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub.pub_size = [''];</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub.tab_size = [''];</span></div>
<div><span style="font-family: Verdana, sans-serif;">          MzPub.pub.ref = 'http://www.xxxxxxx.com';</span></div>
<div><span style="font-family: Verdana, sans-serif;">          document.write('<scr' + 'ipt src="http://storage.mozoo.com/appnexus/xxxxxscript.js"></scr' + 'ipt>');</span></div>
<div><span style="font-family: Verdana, sans-serif;"></script></span></div>
<div>

Google <Ins> Tags 


</div>
<div><span style="font-family: Verdana, sans-serif;"><ins class='dcmads' style='display:inline-block;width:300px;height:250px'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-placement='xxxxxxxxxxxxxxxxxxxxxx'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-rendering-mode='script'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-user-defined='mqso:xxxxxxxxxxxxx'></span>
<span style="font-family: Verdana, sans-serif;">  <script src='//www.googletagservices.com/dcm/xxxxxxxxxxx.js'></script></span>
<span style="font-family: Verdana, sans-serif;"></ins></span></div>
<div style="text-align: center;">
No need of cache buster as its already implemented at backend.
To Implement click macros we need to implement 
data-dcm-click-tracker:’%c’

To know more about these tags please refer below links
https://support.google.com/dcm/partner/answer/6080468

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