Ad Tag Macros Insertion Version 3 Skip to main content

Ad Tag Macros Insertion Version 3

As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.

 Celtra

Original Tag:

Modified Tag :

Note:Append %c in Code after clicking on provided link for QA.

celtra_tag

Atlas (atdmt)

Original tag:
<script>

 

Modified tag:
<script language=”JavaScript” type=”text/javascript” src=”http://view.atdmt.com/AVE/jview/glmnopqrxxxxxxxxx3xxave/direct;vt.1/x1/%n?buster_url=http://fileserver.xxxxx.com/atlas/atlas_rm.htm&pub_view_url=&click=%c“>
</script><noscript><a href=”%chttp://clk.atdmt.com/AVE/go/ glmnopqrxxxxxxxxx3xxave/direct/x1/%n” target=”_blank”><img border=”x” src=”http://view.atdmt.com/AVE/view/ glmnopqrxxxxxxxxx3xxave/direct/x1/%n” /></a></noscript>
[/code]
—————————————————————————————–

EyeBlaster   (bs.serving)

Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fbs.serving-sys.com%2FBurstingPipe%2FadServer.bs%3Fcn%3Drb%26c%3Dxx%26pli%3Dxxxxx4xx%26pi%3Dx%26w%3D7xx%26h%3Dxx%26ncu%3D%24%24%7B%25event_report_url%20(-)%20click%20%25%7D%3Burl%3D%24%24%26ord%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%5Btimestamp%5D%3C%2Fspan%3E%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="{%event_report_url (-) click %};url=http%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx" border=x width=7xx height=xx></a></span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>






<div> 
Modified tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fbs.serving-sys.com%2FBurstingPipe%2FadServer.bs%3Fcn%3Drb%26c%3Dxx%26pli%3Dxxxxxxx%26pi%3Dx%26w%3D7xx%26h%3Dxx%26ncu%3D%24%24%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%24%24%26ord%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx" target="_blank"><img src="http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx" border=x width=7xx height=xx></a></span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>






<div> 
—————————————————————————————–

EyeWonder

Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22Javascript%22%20type%3D%22text%2Fjavascript%22%20src%3D%22http%3A%2F%2Fcdn1.eyewonder.com%2Fxxxxxx%2F3xxxxxxx%2Fxxxxx4xx%2Fexp_Proxyxxxxx.js%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="http://www.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">[cachebuster]</span>" target="_blank"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img width="7xx" height="xx" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx" border="x" alt=""></span></div>






<div>
<span style="font-family: Verdana, sans-serif;"></a><!-- begin ns 3rd prty impr -->


<div style="position:absolute;top:xx;left:xpx;z-index:x"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">[cachebuster]</span>" border="x" width="1" height="1"></div>



<!-- end ns 3rd prty impr --></span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>






<div> 
Modified EyeWonder tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22Javascript%22%20type%3D%22text%2Fjavascript%22%20src%3D%22http%3A%2F%2Fcdn1.eyewonder.com%2Fxxxxxx%2F3xxxxxxx%2Fxxxxx4xx%2Fexp_Proxyxxxxx.js%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;"><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>%c</span>http%3a%2f%2fwww.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">%n</span>" target="_blank"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img width="7xx" height="xx" src="http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg" border="x" alt=""></span></div>






<div>
<span style="font-family: Verdana, sans-serif;"></a>


<div style="position:absolute;top:xx;left:xpx;z-index:x"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=<span style="background: yellow; mso-highlight: yellow;">%n</span>" border="x" width="1" height="1"></div>



</span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript> </span></div>






<div> 
—————————————————————————————–

PointRoll

Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Efunction%20pr_swfver()%7B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20osf%2Cosfd%2Ci%2Caxo%3D1%2Cv%3Dx%2Cnv%3Dnavi%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3Etor%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Eif(nv.plugins%26%26nv.mimeTypes.length)%7Bosf%3Dnv.plugins%5B%22Shockwave%20Flash%22%5D%3Bif(osf%26%26osf.description)%7Bosfd%3Dosf.description%3Bv%3DparseInt(osfd.substring(osfd.indexOf(%22.%22)-2))%7D%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Eelse%7Btry%7Bfor(i%3D5%3Baxo!%3Dnull%3Bi%2B%2B)%7Baxo%3Dnew%20ActiveXObject(%22ShockwaveFlash.ShockwaveFlash.%22%2Bi)%3Bv%3Di%7D%7Dcatch(e)%7B%7D%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Ereturn%20v%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20pr_redir%3D%22%24CTURL%24%22%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20pr_s%3D%22ads.pointroll.com%2FPortalServe%2F%3Fpid%3D%C2%A0%20xxxxx4xxM9xxxxxxxxxxxxxxxxx4%26flash%3D%22%2Bpr_swfver()%2B%22%26redir%3D%22%2Bpr_redir%2B%22%26r%3D%22%2BMath.random()%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Edocument.write(%22%3Cscr%22%2B%22ipt%20type%3D'text%2Fjavascript'%20src%3D'http%3A%2F%2F%22%2Bpr_s%2B%22'%3E%3C%2Fscr%22%2B%22ipt%3E%22)%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div> 
Modified tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Efunction%20pr_swfver()%7B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20osf%2Cosfd%2Ci%2Caxo%3D1%2Cv%3Dx%2Cnv%3Dnavi%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3Etor%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Eif(nv.plugins%26%26nv.mimeTypes.length)%7Bosf%3Dnv.plugins%5B%22Shockwave%20Flash%22%5D%3Bif(osf%26%26osf.description)%7Bosfd%3Dosf.description%3Bv%3DparseInt(osfd.substring(osfd.indexOf(%22.%22)-2))%7D%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Eelse%7Btry%7Bfor(i%3D5%3Baxo!%3Dnull%3Bi%2B%2B)%7Baxo%3Dnew%20ActiveXObject(%22ShockwaveFlash.ShockwaveFlash.%22%2Bi)%3Bv%3Di%7D%7Dcatch(e)%7B%7D%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Ereturn%20v%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20pr_redir%3D%22%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%24CTURL%24%22%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20pr_s%3D%22ads.pointroll.com%2FPortalServe%2F%3Fpid%3D%C2%A0%20xxxxx4xxM9xxxxxxxxxxxxxxxxx4%26flash%3D%22%2Bpr_swfver()%2B%22%26redir%3D%22%2Bpr_redir%2B%22%26r%3D%22%2BMath.random()%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Edocument.write(%22%3Cscr%22%2B%22ipt%20type%3D'text%2Fjavascript'%20src%3D'http%3A%2F%2F%22%2Bpr_s%2B%22'%3E%3C%2Fscr%22%2B%22ipt%3E%22)%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div> 
—————————————————————————————–

Adgear

Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" 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<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" 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n%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%20document.writeln('%3Ciframe%20name%3D%22'%20%2B%20iframe_id%20%2B%20'%22%20id%3D%22'%20%2B%20iframe_id%20%2B%20'%22%20height%3D%22'%20%2B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20'xxx'%20%2B%20'%22%20width%3D%22'%20%2B%20'xxx'%20%2B%20'%22%20src%3D%22'%20%2B%20iframe_url%20%2B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20'%22%20frameborder%3D%22x%22%20marginwidth%3D%22x%22%20marginheight%3D%22x%22%20scrolling%3D%22no%22%3E%3C%2Fiframe%3E')%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%7D)()%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div>
—————————————————————————————–

Double Click

Javascript
Original Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><A HREF="http://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" BORDER=x WIDTH=7xx HEIGHT=xx ALT="Advertisement"></A></span></div>






<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>






<div> 
Modified tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;click=<span style="background: yellow; mso-highlight: yellow;">%c</span>;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><A href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" BORDER=x WIDTH=7xx HEIGHT=xx ALT="Advertisement"></A></span></div>






<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>






<div> 
Iframe
Original Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><IFRAME SRC="http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR='#xxxxxx'></span></div>






<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><A HREF="http://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">[timestamp]</span>?" BORDER=x WIDTH=xxx HEIGHT=xxx ALT="Advertisement"></A></span></div>






<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"></IFRAME></span></div>






<div> 
Modified Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><IFRAME SRC="http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR='#xxxxxx'></span></div>






<div><span style="font-family: Verdana, sans-serif;"><SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"></SCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"><A HREF=""<span style="background: yellow; mso-highlight: yellow;">%c</span>http://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><IMG SRC="http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" BORDER=x WIDTH=xxx HEIGHT=xxx ALT="Advertisement"></A></span></div>






<div><span style="font-family: Verdana, sans-serif;"></NOSCRIPT></span></div>






<div><span style="font-family: Verdana, sans-serif;"></IFRAME></span></div>






<div> 
To know more about difference between Iframe and Javascript tags
—————————————————————————————-

Eyereturn

Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%20src%3D%22http%3A%2F%2Fvoken.eyereturn.com%2F%3Fxxxxxx%26click%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%5BINSERT%20AD%20SERVER%20CLICK%20REDIRECT%20HERE%5D%3C%2Fspan%3E%26params%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%5BINSERT%20TIME%20STAMP%20%2F%20RND%20NUMBER%20HERE%5D%3C%2Fspan%3E%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><b><span style="font-family: Verdana, sans-serif;">Modified Tag:</span></b></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%20src%3D%22http%3A%2F%2Fvoken.eyereturn.com%2F%3Fxxxxxx%26click%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%26params%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" />

 

—————————————————————————————–                   

Pictela Tag

Type 1
Original Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20g_pct_siteid%20%3D%20%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E_%3C%2Fspan%3E''%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20g_pct_clicktracker%20%3D%20%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E_%3C%2Fspan%3E''%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fwww.pictela.net%2Fclient%2Fjsembed%2Fid%2F8xxxxxxxxx.js%22%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="http://www.pictela.net/client/defaultlink/id/8xxxx" target="_blank" class="ffx"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img border="x" src="http://www.pictela.net/" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"></a></span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript>

 

Macros (%c and %n placeholder) need to be implemented manually in tag
Modified Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20g_pct_siteid%20%3D%20'%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E'%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20g_pct_clicktracker%20%3D%20'%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E'%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fwww.pictela.net%2Fclient%2Fjsembed%2Fid%2F8xxxxxxxxx.js%22%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://www.pictela.net/client/defaultlink/id/8xxxx" target="_blank" class="ffx"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img border="x" src="http://www.pictela.net/" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"></a></noscript> 

 

Type 2
Original tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3Evar%20g_pct_siteid%20%3D%20''%3Bvar%20g_pct_networkid%20%3D%20''%3Bvar%20g_pct_clicktracker%20%3D%20''%3B%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fwww.pictela.net%2Fclient%2Fjsembed%2Fid%2F9xxxxxxxxx.js%3Fversion%3D2%22%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><noscript><a href="http://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=" target="_blank" class="ffx"><img border="x" src="http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=x&amp;SID=defaultimage&amp;CliID=defaultImage" /></a></noscript></span></div>






<div> 
Modified Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3Evar%20g_pct_siteid%20%3D%20'%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E'%3Bvar%20g_pct_networkid%20%3D%20''%3Bvar%20g_pct_clicktracker%20%3D%20'%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E'%3B%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fwww.pictela.net%2Fclient%2Fjsembed%2Fid%2F9xxxxxxxxx.js%3Fversion%3D2%22%20language%3D%22JavaScript%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><noscript><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=" target="_blank" class="ffx"><img border="x" src="http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn<span style="background: yellow; mso-highlight: yellow;">%c</span>gement=x&amp;SID=defaultimage&amp;CliID=defaultImage" /></a></noscript></span></div>






<div>
Type 3
Original tag
</div>






<div><span style="font-family: Verdana, sans-serif;"><!-- Canvas ad: DMD_J&J_KY_Devil(xxxx2) - Flight: xxxxx Network_xxxx1xxx_English-(xx9xxxx) --></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Edocument.write('%3Cscr'%2B'ipt%20type%3D%22text%2Fjavascript%22%20charset%3D%22utf-8%22%20src%3D%22http%3A%2F%2Fads-us.pictela.net%2Faddyn%2F3.x%2Fxxxx%2Fxxxx7xx%2Fx%2Fx%2FADTECH%3BAdId%3Dxx9xxxx%3BBnId%3D-1%3Bloc%3D1xx%3Btarget%3D_blank%3Bmisc%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E_%3C%2Fspan%3E'%20%2B%20new%20Date().getTime()%20%2B%20'%3Brdclick%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E_%3C%2Fspan%3E%22%3E%3C%2Fscri'%2B'pt%3E')%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div> 
Modified Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Edocument.write('%3Cscr'%2B'ipt%20type%3D%22text%2Fjavascript%22%20charset%3D%22utf-8%22%20src%3D%22http%3A%2F%2Fads-us.pictela.net%2Faddyn%2F3.x%2Fxxxx%2Fxxxx7xx%2Fx%2Fx%2FADTECH%3BAdId%3Dxx9xxxx%3BBnId%3D-1%3Bloc%3D1xx%3Btarget%3D_blank%3Bmisc%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E'%20%2B%20new%20Date().getTime()%20%2B%20'%3Brdclick%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%22%3E%3C%2Fscri'%2B'pt%3E')%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div>
—————————————————————————————–

Collective Media

Modified Tag:
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22JavaScript%22%20src%3D%22http%3A%2F%2Fa.collective-media.net%2Fadj%2Fcm.sportgenic%2Fhp_espn_national%3Bhpto%3Dmnf%3Bsz%3Dxxxxxxx%3Bclick%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%3Bord%3D%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E%3F%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://a.collective-media.net/jump/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" target="_blank"><img src="http://a.collective-media.net/ad/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" width="xxx" height="xxx" border="x" alt=""></a></noscript></span></div>






<div> 
—————————————————————————————–

Unicast

Modified Tag:
</div>






<div>
<span style="font-family: Verdana, sans-serif;">


<div id="VwPxx8xxDiv" name="VwPxx8xxDiv" style="display:block;border:x;margin:x;padding:x;"></div>



</span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20language%3D%22javascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EVwPxx8xxPubClickthruURL%3D%22%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%22%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EVwPxx8xxPubImpressionURL%3D%22%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25n%3C%2Fspan%3E%22%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EVwPxx8xxRandom%3DMath.random()%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EVwPxx8xxD%3Dfalse%3Bif(document.location.search.indexOf(%22Pxx8xxD%22)!%3D-1)%7BVwPxx8xxD%3Dtrue%3B%7D%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Edocument.write('%3Cscr'%2B'ipt%20language%3D%22javascript%22%20src%3D%22http%3A%2F%2Fcreativeby1.unicast.xxx%2Fassets%2FAxx8%2FN1xxx6%2FM1x3xx%2FPxxxx%2FQxx8xx%2Fscript_9xx_xxxxxxx.js%3F'%2BVwPxx8xxRandom%2B'%22%3E%3C%2Fscr'%2B'ipt%3E')%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><noscript></span></div>






<div><span style="font-family: Verdana, sans-serif;"><A HREF="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://abc.go.com/shows/dancing-with-the-stars" TARGET="unicastTarget"><img src="http://creativeby1.unicast.xxx/assets/Axx8/N1xxx6/M1x3xx/Cxxxxxx/" width="9xx" height="xx" border="x"></A></span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>






<div> 
*If math.random(); is not there use %n
—————————————————————————————–

Spongecell

Type 1
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20spongecellParams%20%3D%20%7B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EclickTag%3A%20%22%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%22%2C%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EsiteId%3A%20%22%25epid!%22%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%7D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D%22http%3A%2F%2Fcdn.royale.spongecell.com%2Fapi%2Fplacements%2Fxxxxxxxxxxxxx.js%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><noscript></span></div>






<div>
<span style="font-family: Verdana, sans-serif;">

Please Install Flash Player

</span></div>






<div>
<span style="font-family: Verdana, sans-serif;">


<div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://analytics.spongecell.com/widgets/xx5xx2?action_type=JS_IMPRESSION&amp;anticache=<span style="background: yellow; mso-highlight: yellow;">%n</span>&amp;noflash=true&amp;flight_id=xxxx&amp;site_id=%epid!&amp;placement_id=Social+Butterfly+Segment" style="width:xpx;height:xpx;" width="x" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"></div>



</span></div>






<div>
<span style="font-family: Verdana, sans-serif;">


<div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://ad.doubleclick.net/ad/N9xx.xxxxxx.xxxxxMEDIANETWORK/B5xxxxxx.xx;sz=1x1;ord=<span style="background: yellow; mso-highlight: yellow;">%n</span>?" style="width:xpx;height:xpx;" width="x" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"></div>



</span></div>






<div><span style="font-family: Verdana, sans-serif;"></noscript></span></div>






<div> 
Type 2
</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20type%3D%22text%2Fjavascript%22%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3Evar%20spongecellParams%20%3D%20%7B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EclickTag%3A%20%22%3Cspan%20style%3D%22background%3A%20yellow%3B%20mso-highlight%3A%20yellow%3B%22%3E%25c%3C%2Fspan%3E%22%2C%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3EsiteId%3A%20%22%25epid!%22%C2%A0%20%7D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscriptsrc%3D%22http%3A%2F%2Fcdn.royale.spongecell.com%2Fapi%2Fads%2F2xx4xx%2Fplacements%2Fxxxxxxxxx.js%3Fid%3D2xx4xx%26amp%3Bn%3Dshoes-xxxxxxx%22%20type%3D%22text%2Fjavascript%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /><noscript><a href="<span style="background: yellow; mso-highlight: yellow;">%c</span>http://spongecell.com/api/ads/2xx4xx/placements/xxxx/clickthrough?flight_id=7xx&amp;format=html&amp;id=7xx&amp;n=undertone&amp;noflash=true&amp;noscript=true&amp;site_id=%epid" target="_blank"><img alt="xxxxxxx" border="x" height="xxx" src="http://spongecell.com" width="xxx" /></a></span></div>






<div>
<span style="font-family: Verdana, sans-serif;">


<div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://analytics.spongecell.com/widgets/2xx4xx?action_type=JS_IMPRESSION&amp;anticache=<span style="background: yellow; mso-highlight: yellow;">%n</span>&amp;noflash=true&amp;flight_id=7xx&amp;site_id=%epid!&amp;placement_id=1" style="width:xpx;height:xpx;" width="x" /></div>



</span></div>






<div>
<span style="font-family: Verdana, sans-serif;">


<div style="position:absolute;left:xpx;top:xpx;visibility: hidden;"></span></div>






<div><span style="font-family: Verdana, sans-serif;"><img alt="" height="x" src="http://spongecell.com" style="width:xpx;height:xpx;" width="x" /></span></div>






<div><span style="font-family: Verdana, sans-serif;"></div>



</noscript></span></div>






<div>

Mozoo Media

</div>






<div><span style="font-family: Verdana, sans-serif;"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%3E%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20window.MzPub%20%3D%20window.MzPub%20%7C%7C%20%7B%7D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub%20%3D%20MzPub.pub%20%7C%7C%20%7B%7D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub.id%20%3D%20'xxxxxxx'%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub.size%20%3D%20'320x50'%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub.pub_size%20%3D%20%5B''%5D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub.tab_size%20%3D%20%5B''%5D%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20MzPub.pub.ref%20%3D%20'http%3A%2F%2Fwww.xxxxxxx.com'%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%20document.write('%3Cscr'%20%2B%20'ipt%20src%3D%22http%3A%2F%2Fstorage.mozoo.com%2Fappnexus%2Fxxxxxscript.js%22%3E%3C%2Fscr'%20%2B%20'ipt%3E')%3B%3C%2Fspan%3E%3C%2Fdiv%3E%0A%3Cp%3E%0A%3C%2Fp%3E%0A%3Cdiv%3E%3Cspan%20style%3D%22font-family%3A%20Verdana%2C%20sans-serif%3B%22%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span></div>






<div>

Google <Ins> Tags 


</div>






<div><span style="font-family: Verdana, sans-serif;"><ins class='dcmads' style='display:inline-block;width:300px;height:250px'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-placement='xxxxxxxxxxxxxxxxxxxxxx'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-rendering-mode='script'</span>
<span style="font-family: Verdana, sans-serif;">    data-dcm-user-defined='mqso:xxxxxxxxxxxxx'></span>
<span style="font-family: Verdana, sans-serif;">  <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-wp-preserve="%3Cscript%20src%3D'%2F%2Fwww.googletagservices.com%2Fdcm%2Fxxxxxxxxxxx.js'%3E%3C%2Fscript%3E" data-mce-resize="false" data-mce-placeholder="1" class="mce-object" width="20" height="20" alt="&lt;script&gt;" title="&lt;script&gt;" /></span>
<span style="font-family: Verdana, sans-serif;"></ins></span></div>






<div style="text-align: center;">
No need of cache buster as its already implemented at backend.
To Implement click macros we need to implement 
data-dcm-click-tracker:’%c’

To know more about these tags please refer below links
https://support.google.com/dcm/partner/answer/6080468

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