Skip to main content

How in view impressions are counted by Impression verification service ? and How can we say that one valid viewable impression is counted ?

Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web content server for making requests, formatting and re-directing content. Client-initiated: ad counting relies on the user’s browser to perform these activities (in this case the term“client”refers to an Internet ‘user’ browser). Inview impression counting used client […]

Read More

Ad Tag Macros Insertion Version 3

As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.  Celtra Original Tag: Modified Tag : Note:Append […]

Read More

DMP Pixel

Data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display Network (GDN).DMP means “Collecting impression-level data via cookies or other mechanisms for purposes of subsequent retargeting, interest category categorization or syndication to other parties on Google Display Network inventory is prohibited,”.

Read More

Ad Ops Terminology A to Z

Acquisition: When a user signs up, makes a purchase, or performs some other desired action in response to an ad. Also called a conversion or action. Ad Agency: A company that provides services such as planning, creating, and buying, and tracking advertisements and ad campaigns on behalf of a client. Ad Call: A user’s browser […]

Read More

Resolving 3rd Party Discrepancies

WHAT ARE DISCREPANCIES ? As a standard practice in interactive advertising, advertisers and publishers maintain independent ad servers to manage their campaigns. There are many different reasons why discrepancies occur. For example, counting methodologies can differ between parties, as each party can potentially count an impression at a slightly different point in the delivery of […]

Read More

What is safe Frame or Safe Frame Container ?

What is safe Frame ? SafeFrame’s open line of communication between webpage code and the ad content has several key benefits, including: Support for Viewability and other Industry Initiatives Consumer Protection Publisher Control Publisher Efficiency Standardized Advertiser Layouts While SafeFrame 1.0 is a leap forward in digital technology, its benefits will not be fully realized […]

Read More