Online digital advertisement which is also known as internet advertisement considered as most effective medium of advertisement. Nowadays the global share of digital advertisement is increasing rapidly. As per report shared on http://techcrunch.com $121Billion which is 23 % of total ad spends which clearly signify the importance of digital advertisement. So what are the […]
· Why we have VAST and VPAID? In the early development phase of video advertising, we had a video player embedded on the publisher pages, and there are so many types of players with their own functionality and video ad serving technique. That player has specific set of rule by which they interact with the […]
Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web content server for making requests, formatting and re-directing content. Client-initiated: ad counting relies on the user’s browser to perform these activities (in this case the term“client”refers to an Internet ‘user’ browser). Inview impression counting used client […]
Display viewable impression At least 50% or more of the pixels were in an in-focus tab on the viewable space on the browser page for at least one continuous second, post ad renders For large sized display ads: 30% or more of the pixels For expandable rich media: it can be based on pixel count […]
<style=”text-align: left;”>As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more. Atlas (atdmt) Original tag: <script […]
How does cookie sync work between DMP and DSP?Cookie sync is depend on the DMP and DSP. DMP(Data management platform). All data provided to DMP is from data suppliers or they are collecting data on their own.A Data Management Platform (DMP) is a technology platform that collects, stores, and packages the consumer data it receives from various […]
Data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display Network (GDN).DMP means “Collecting impression-level data via cookies or other mechanisms for purposes of subsequent retargeting, interest category categorization or syndication to other parties on Google Display Network inventory is prohibited,”.