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Standard Display Ad Sizes

Online digital advertisement which is also known as internet advertisement considered as most effective medium of advertisement. Nowadays the global share of digital advertisement is increasing rapidly. As per report shared on http://techcrunch.com $121Billion which is 23 % of total ad spends which clearly signify the importance of digital advertisement.    So what are the […]

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How in view impressions are counted by Impression verification service ? and How can we say that one valid viewable impression is counted ?

Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web content server for making requests, formatting and re-directing content. Client-initiated: ad counting relies on the user’s browser to perform these activities (in this case the term“client”refers to an Internet ‘user’ browser). Inview impression counting used client […]

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Ad Tag Macros Insertion Version 3

<style=”text-align: left;”>As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.   Atlas (atdmt) Original tag: <script […]

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DMP Pixel

Data-management platform (DMP) partners that it would impose new restrictions on pixels fired by campaigns that run on the Google Display Network (GDN).DMP means “Collecting impression-level data via cookies or other mechanisms for purposes of subsequent retargeting, interest category categorization or syndication to other parties on Google Display Network inventory is prohibited,”.

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