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How in view impressions are counted by Impression verification service ? and How can we say that one valid viewable impression is counted ?

Ads are generally delivered to user by two method server-initiated client-initiated Server initiated: Ad counting uses the site’s web content server for making requests, formatting and re-directing content. Client-initiated: ad counting relies on the user’s browser to perform these activities (in this case the term“client”refers to an Internet ‘user’ browser). Inview impression counting used client […]

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