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Ad Tag Macros Insertion Version 3

<style=”text-align: left;”>As technology changes many new third party vendors are providing creative tags for ads.It’s very important to understand the macros (cache buster/click tracker implementation ) so that no discrepancy will occur in the campaign.This post will guide you all for macros implementation for Atlas,Eyeblaster,Adgear,Collective media,unicast and many more.

 

Atlas (atdmt)

Original tag:
<script language=”JavaScript” type=”text/javascript” src=”http://view.atdmt.com/AVE/jview/glmnopqrxxxxxxxxx3xxave/direct;vt.1/x1?buster_url=&pub_view_url=&click=”>
</script><noscript><a href=”http://clk.atdmt.com/AVE/go/ glmnopqrxxxxxxxxx3xxave/direct/x1/” target=”_blank”><img border=”x” src=”http://view.atdmt.com/AVE/view/ glmnopqrxxxxxxxxx3xxave/direct/x1/” /></a></noscript>
Modified tag:
<script language=”JavaScript” type=”text/javascript” src=”http://view.atdmt.com/AVE/jview/glmnopqrxxxxxxxxx3xxave/direct;vt.1/x1/%n?buster_url=http://fileserver.xxxxx.com/atlas/atlas_rm.htm&pub_view_url=&click=%c“>
</script><noscript><a href=”%chttp://clk.atdmt.com/AVE/go/ glmnopqrxxxxxxxxx3xxave/direct/x1/%n” target=”_blank”><img border=”x” src=”http://view.atdmt.com/AVE/view/ glmnopqrxxxxxxxxx3xxave/direct/x1/%n” /></a></noscript>
—————————————————————————————–
EyeBlaster   (bs.serving)
Original tag:
<script src=”http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xxxxx4xx&pi=x&w=7xx&h=xx&ncu=$${%event_report_url (-) click %};url=$$&ord=[timestamp]“></script>
<noscript>
<a href=”{%event_report_url (-) click %};url=http%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx” target=”_blank”><img src=”http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx” border=x width=7xx height=xx></a>
</noscript>
Modified tag:
<script src=”http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rb&c=xx&pli=xxxxxxx&pi=x&w=7xx&h=xx&ncu=$$%c$$&ord=%n“></script>
<noscript>
<a href=”%chttp%3A//bs.serving-sys.com/BurstingPipe/BannerRedirect.asp%3FFlightID%3Dxxxxx4xx%xxPage%3D%xxPluID%3Dx%xxPos%3Dxxxx” target=”_blank”><img src=”http://bs.serving-sys.com/BurstingPipe/BannerSource.asp?FlightID=xxxxx4xx&Page=&PluID=x&Pos=xxxx” border=x width=7xx height=xx></a>
</noscript>
—————————————————————————————–
EyeWonder
Original tag:
</script>
<script language=”Javascript” type=”text/javascript” src=”http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/exp_Proxyxxxxx.js”></script>
<noscript>
<a href=”http://www.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=[cachebuster]” target=”_blank”>
<img width=”7xx” height=”xx” src=”http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx” border=”x” alt=””>
</a><!– begin ns 3rd prty impr –><div style=”position:absolute;top:xx;left:xpx;z-index:x”>
<img src=”http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=[cachebuster]” border=”x” width=”1″ height=”1″></div><!– end ns 3rd prty impr –>
</noscript>
Modified EyeWonder tag:
</script>
<script language=”Javascript” type=”text/javascript” src=”http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/exp_Proxyxxxxx.js”></script>
<noscript>
<a href=”%chttp%3a%2f%2fwww.eyewonderlabs.com/ct.cfm?ewbust=x&amp;file=http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg&amp;eid=xxxxx4xx&amp;name=Clickthru-NOSCRIPT&amp;num=1&amp;time=x&amp;diff=x&amp;click=http://altfarm.mediaplex.com/ad/ck/xxxxx4-xxxx9-xxxxxx4-xx?mpt=%n” target=”_blank”>
<img width=”7xx” height=”xx” src=”http://cdn1.eyewonder.com/xxxxxx/3xxxxxxx/xxxxx4xx/NOSCRIPTfailover.jpg” border=”x” alt=””>
</a><div style=”position:absolute;top:xx;left:xpx;z-index:x”>
<img src=”http://altfarm.mediaplex.com/ad/tr/xxxxx4-xxxx9-xxxxxx4-xx?mpt=%n” border=”x” width=”1″ height=”1″></div>
</noscript>
—————————————————————————————–
PointRoll
Original tag:
<script type=”text/javascript”>
function pr_swfver(){
var osf,osfd,i,axo=1,v=x,nv=navi%ctor;
if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins[“Shockwave Flash”];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(“.”)-2))}}
else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject(“ShockwaveFlash.ShockwaveFlash.”+i);v=i}}catch(e){}}
return v;
}
var pr_redir=”$CTURL$”;
var pr_s=”ads.pointroll.com/PortalServe/?pid=  xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash=”+pr_swfver()+”&redir=”+pr_redir+”&r=”+Math.random();
document.write(“<scr”+”ipt type=’text/javascript’ src=’http://”+pr_s+”‘></scr”+”ipt>”);
</script>
Modified tag:
<script type=”text/javascript”>
function pr_swfver(){
var osf,osfd,i,axo=1,v=x,nv=navi%ctor;
if(nv.plugins&&nv.mimeTypes.length){osf=nv.plugins[“Shockwave Flash”];if(osf&&osf.description){osfd=osf.description;v=parseInt(osfd.substring(osfd.indexOf(“.”)-2))}}
else{try{for(i=5;axo!=null;i++){axo=new ActiveXObject(“ShockwaveFlash.ShockwaveFlash.”+i);v=i}}catch(e){}}
return v;
}
var pr_redir=”%c$CTURL$”;
var pr_s=”ads.pointroll.com/PortalServe/?pid=  xxxxx4xxM9xxxxxxxxxxxxxxxxx4&flash=”+pr_swfver()+”&redir=”+pr_redir+”&r=”+Math.random();
document.write(“<scr”+”ipt type=’text/javascript’ src=’http://”+pr_s+”‘></scr”+”ipt>”);
</script>
—————————————————————————————–
Adgear
Original tag:
<script type=”text/javascript” language=”JavaScript”>
(function() {
  var clicktracker = “%%cLICK_URL_UNESC%%”;
  var clicktracker_expects_encoded = false;
  var clicktracker_is_encoded = true;
  var clicktracker_is_double_encoded = false;
  var randomnum = “%%cACHEBUSTER%%”;
  var proto = “http:”;
  var host = “cdn.adgear.com”;
  var bucket = “acs”;
  if (window.location.protocol == “https:”) {
    proto = “https:”;
    host = “acs.adgear.com”;
    bucket = “”;
  }
  var iframe_url = proto + ‘//’ + host + ‘/’ + bucket + ‘/adgearxxxxx.js/current/iframes/iframe_placement.html’;
  var iframe_id = “adgearExtIframe_” + “xxxx2”;
  if (randomnum.substring(x,2) == “__”) randomnum = String(Math.random());
  iframe_url = iframe_url + “?AG_PID=” + “xxxx2” +
      “&AG_R=” + randomnum +
      “&AG_SOURCE_CLICKTRACKER_EXPECTS_ENCODED=” + clicktracker_expects_encoded +
      “&AG_SOURCE_CLICKTRACKER_IS_ENCODED=” + clicktracker_is_encoded +
      “&AG_SOURCE_CLICKTRACKER_IS_DOUBLE_ENCODED=” + clicktracker_is_double_encoded +
      “&AG_SOURCE_CLICKTRACKER=” + encodeURIComponent(clicktracker);
  document.writeln(‘<iframe name=”‘ + iframe_id + ‘” id=”‘ + iframe_id + ‘” height=”‘ +
      ‘xxx’ + ‘” width=”‘ + ‘xxx’ + ‘” src=”‘ + iframe_url +
      ‘” frameborder=”x” marginwidth=”x” marginheight=”x” scrolling=”no”></iframe>’);
})();
</script>
Modified tag:
<script type=”text/javascript” language=”JavaScript”>
(function() {
  var clicktracker = “%c“;
  var clicktracker_expects_encoded = false;
  var clicktracker_is_encoded = true;
  var clicktracker_is_double_encoded = false;
  var randomnum = “%n“;
  var proto = “http:”;
  var host = “cdn.adgear.com”;
  var bucket = “acs”;
  if (window.location.protocol == “https:”) {
    proto = “https:”;
    host = “acs.adgear.com”;
    bucket = “”;
  }
  var iframe_url = proto + ‘//’ + host + ‘/’ + bucket + ‘/adgearxxxxx.js/current/iframes/iframe_placement.html’;
  var iframe_id = “adgearExtIframe_” + “xxxx2”;
  if (randomnum.substring(x,2) == “__”) randomnum = String(Math.random());
  iframe_url = iframe_url + “?AG_PID=” + “xxxx2” +
      “&AG_R=” + randomnum +
      “&AG_SOURCE_CLICKTRACKER_EXPECTS_ENCODED=” + clicktracker_expects_encoded +
      “&AG_SOURCE_CLICKTRACKER_IS_ENCODED=” + clicktracker_is_encoded +
      “&AG_SOURCE_CLICKTRACKER_IS_DOUBLE_ENCODED=” + clicktracker_is_double_encoded +
      “&AG_SOURCE_CLICKTRACKER=” + encodeURIComponent(clicktracker);
  document.writeln(‘<iframe name=”‘ + iframe_id + ‘” id=”‘ + iframe_id + ‘” height=”‘ +
      ‘xxx’ + ‘” width=”‘ + ‘xxx’ + ‘” src=”‘ + iframe_url +
      ‘” frameborder=”x” marginwidth=”x” marginheight=”x” scrolling=”no”></iframe>’);
})();
</script>
—————————————————————————————–
DFA ( Double click)
Javascript
Original Tag:
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=[timestamp]?”>
</SCRIPT>
<NOSCRIPT>
<A HREF=”http://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=[timestamp]?”>
<IMG SRC=”http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=[timestamp]?” BORDER=x WIDTH=7xx HEIGHT=xx ALT=”Advertisement”></A>
</NOSCRIPT>
Modified tag:
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;click=%c;ord=%n?”>
</SCRIPT>
<NOSCRIPT>
<A href=”%chttp://ad.doubleclick.net/jump/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=%n?”>
<IMG SRC=”http://ad.doubleclick.net/ad/Nxxxx.1xx1xx.7xxxx3xx9xxxx/B7xxxxx8.6;sz=7xxxxx;ord=%n?” BORDER=x WIDTH=7xx HEIGHT=xx ALT=”Advertisement”></A>
</NOSCRIPT>
Iframe
Original Tag:
<IFRAME SRC=”http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=[timestamp]?” WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR=’#xxxxxx’>
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=[timestamp]?”>
</SCRIPT>
<NOSCRIPT>
<A HREF=”http://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=[timestamp]?”>
<IMG SRC=”http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=[timestamp]?” BORDER=x WIDTH=xxx HEIGHT=xxx ALT=”Advertisement”></A>
</NOSCRIPT>
</IFRAME>
Modified Tag:
<IFRAME SRC=”http://ad.doubleclick.net/adi/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;sz=xxxxxxx;ord=%n?” WIDTH=xxx HEIGHT=xxx MARGINWIDTH=x MARGINHEIGHT=x HSPACE=x VSPACE=x FRAMEBORDER=x SCROLLING=no BORDERCOLOR=’#xxxxxx’>
<SCRIPT language=’JavaScript1.1′ SRC=”http://ad.doubleclick.net/adj/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie;sz=xxxxxxx;ord=%n?”>
</SCRIPT>
<NOSCRIPT>
<A HREF=””%chttp://ad.doubleclick.net/jump/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=%n?”>
<IMG SRC=”http://ad.doubleclick.net/ad/N8xx4.1xx1xx.xxxxxMEDIA2/Bxxxx9xx.5;abr=!ie4;abr=!ie5;sz=xxxxxxx;ord=%n?” BORDER=x WIDTH=xxx HEIGHT=xxx ALT=”Advertisement”></A>
</NOSCRIPT>
</IFRAME>
To know more about difference between Iframe and Javascript tags
—————————————————————————————-
Eyereturn
Original tag:
<script type=”text/javascript” src=”http://voken.eyereturn.com/?xxxxxx&click=[INSERT AD SERVER CLICK REDIRECT HERE]&params=[INSERT TIME STAMP / RND NUMBER HERE]“></script>
Modified Tag:
<script type=”text/javascript” src=”http://voken.eyereturn.com/?xxxxxx&click=%c&params=%n“></script>
—————————————————————————————–                   
Pictela Tag
Type 1
Original Tag:
<script language=”JavaScript” type=”text/javascript”>
var g_pct_siteid = _”;
var g_pct_clicktracker = _”;
</script>
<script src=”http://www.pictela.net/client/jsembed/id/8xxxxxxxxx.js” language=”JavaScript” type=”text/javascript”>
</script>
<noscript>
<a href=”http://www.pictela.net/client/defaultlink/id/8xxxx” target=”_blank” class=”ffx”>
<img border=”x” src=”http://www.pictela.net/” />
</a>
</noscript>
Macros (%c and %n placeholder) need to be implemented manually in tag
Modified Tag:
<script language=”JavaScript” type=”text/javascript”>
var g_pct_siteid = ‘%n‘;
var g_pct_clicktracker = ‘%c‘;
</script>
<script src=”http://www.pictela.net/client/jsembed/id/8xxxxxxxxx.js” language=”JavaScript” type=”text/javascript”>
</script><noscript>
<a href=”%chttp://www.pictela.net/client/defaultlink/id/8xxxx” target=”_blank” class=”ffx”>
<img border=”x” src=”http://www.pictela.net/” />
</a></noscript>
Type 2
Original tag:
<script language=”JavaScript” type=”text/javascript”>var g_pct_siteid = ”;var g_pct_networkid = ”;var g_pct_clicktracker = ”;</script><script src=”http://www.pictela.net/client/jsembed/id/9xxxxxxxxx.js?version=2″ language=”JavaScript” type=”text/javascript”></script><noscript><a href=”http://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn%cgement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=” target=”_blank” class=”ffx”><img border=”x” src=”http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn%cgement=x&amp;SID=defaultimage&amp;CliID=defaultImage” /></a></noscript>
Modified Tag:
<script language=”JavaScript” type=”text/javascript”>var g_pct_siteid = ‘%n‘;var g_pct_networkid = ”;var g_pct_clicktracker = ‘%c‘;</script><script src=”http://www.pictela.net/client/jsembed/id/9xxxxxxxxx.js?version=2″ language=”JavaScript” type=”text/javascript”></script><noscript><a href=”%chttp://www.pictela.net/client/defaultlink/id/9xxxx?appName=Global&amp;appLocation=x&amp;action=urlClick&amp;key1=default&amp;key2=&amp;value=defaultlink&amp;isEn%cgement=1&amp;pctVr=&amp;SynID=9xxxx&amp;SID=defaultlink&amp;CliID=defaultlink&amp;epc=&amp;evtInc=x&amp;networkID=” target=”_blank” class=”ffx”><img border=”x” src=”http://www.pictela.net/client/defaultimage/id/9xxxx?SynID=9xxxx&amp;evtInc=x&amp;value=x&amp;epc=&amp;AdSiteID=&amp;networkID=&amp;appName=Global&amp;appID=x&amp;pctVr=defaultimage&amp;appLocation=x&amp;key2=x&amp;action=backupInitEvent&amp;key1=x&amp;isEn%cgement=x&amp;SID=defaultimage&amp;CliID=defaultImage” /></a></noscript>
Type 3
Original tag
<!– Canvas ad: DMD_J&J_KY_Devil(xxxx2) – Flight: xxxxx Network_xxxx1xxx_English-(xx9xxxx) –>
<script type=”text/javascript”>
document.write(‘<scr’+’ipt type=”text/javascript” charset=”utf-8″ src=”http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=_‘ + new Date().getTime() + ‘;rdclick=_“></scri’+’pt>’);
</script>
Modified Tag:
<script type=”text/javascript”>
document.write(‘<scr’+’ipt type=”text/javascript” charset=”utf-8″ src=”http://ads-us.pictela.net/addyn/3.x/xxxx/xxxx7xx/x/x/ADTECH;AdId=xx9xxxx;BnId=-1;loc=1xx;target=_blank;misc=%n‘ + new Date().getTime() + ‘;rdclick=%c“></scri’+’pt>’);
</script>
—————————————————————————————–
Collective Media
Modified Tag:
<script language=”JavaScript” src=”http://a.collective-media.net/adj/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;click=%c;ord=%n?” type=”text/javascript”></script>
<noscript>
<a href=”%chttp://a.collective-media.net/jump/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=%n?” target=”_blank”><img src=”http://a.collective-media.net/ad/cm.sportgenic/hp_espn_national;hpto=mnf;sz=xxxxxxx;ord=%n?” width=”xxx” height=”xxx” border=”x” alt=””></a></noscript>
—————————————————————————————–
Unicast
Modified Tag:
<div id=”VwPxx8xxDiv” name=”VwPxx8xxDiv” style=”display:block;border:x;margin:x;padding:x;”></div>
<script language=”javascript”>
VwPxx8xxPubClickthruURL=”%c“;
VwPxx8xxPubImpressionURL=”%n“;
VwPxx8xxRandom=Math.random();
VwPxx8xxD=false;if(document.location.search.indexOf(“Pxx8xxD”)!=-1){VwPxx8xxD=true;}
document.write(‘<scr’+’ipt language=”javascript” src=”http://creativeby1.unicast.xxx/assets/Axx8/N1xxx6/M1x3xx/Pxxxx/Qxx8xx/script_9xx_xxxxxxx.js?’+VwPxx8xxRandom+'”></scr’+’ipt>’);
</script>
<noscript>
<A HREF=”%chttp://abc.go.com/shows/dancing-with-the-stars” TARGET=”unicastTarget”><img src=”http://creativeby1.unicast.xxx/assets/Axx8/N1xxx6/M1x3xx/Cxxxxxx/” width=”9xx” height=”xx” border=”x”></A>
</noscript>
*If math.random(); is not there use %n
—————————————————————————————–
Spongecell
Type 1
<script type=”text/javascript”>
var spongecellParams = {
clickTag: “%c“,
siteId: “%epid!”
};
</script>
<script src=”http://cdn.royale.spongecell.com/api/placements/xxxxxxxxxxxxx.js” type=”text/javascript”></script><noscript>
<p>Please Install Flash Player</p>
<div style=”position:absolute;left:xpx;top:xpx;visibility: hidden;”>
<img alt=”” height=”x” src=”http://analytics.spongecell.com/widgets/xx5xx2?action_type=JS_IMPRESSION&amp;anticache=%n&amp;noflash=true&amp;flight_id=xxxx&amp;site_id=%epid!&amp;placement_id=Social+Butterfly+Segment” style=”width:xpx;height:xpx;” width=”x” />
</div>
<div style=”position:absolute;left:xpx;top:xpx;visibility: hidden;”>
<img alt=”” height=”x” src=”http://ad.doubleclick.net/ad/N9xx.xxxxxx.xxxxxMEDIANETWORK/B5xxxxxx.xx;sz=1×1;ord=%n?” style=”width:xpx;height:xpx;” width=”x” />
</div>
</noscript>
Type 2
<script type=”text/javascript”>
var spongecellParams = {
clickTag: “%c“,
siteId: “%epid!”  };
</script>
<scriptsrc=”http://cdn.royale.spongecell.com/api/ads/2xx4xx/placements/xxxxxxxxx.js?id=2xx4xx&amp;n=shoes-xxxxxxx” type=”text/javascript”></script><noscript><a href=”%chttp://spongecell.com/api/ads/2xx4xx/placements/xxxx/clickthrough?flight_id=7xx&amp;format=html&amp;id=7xx&amp;n=undertone&amp;noflash=true&amp;noscript=true&amp;site_id=%epid” target=”_blank”><img alt=”xxxxxxx” border=”x” height=”xxx” src=”http://spongecell.com” width=”xxx” /></a>
<div style=”position:absolute;left:xpx;top:xpx;visibility: hidden;”>
<img alt=”” height=”x” src=”http://analytics.spongecell.com/widgets/2xx4xx?action_type=JS_IMPRESSION&amp;anticache=%n&amp;noflash=true&amp;flight_id=7xx&amp;site_id=%epid!&amp;placement_id=1″ style=”width:xpx;height:xpx;” width=”x” /></div>
<div style=”position:absolute;left:xpx;top:xpx;visibility: hidden;”>
<img alt=”” height=”x” src=”http://spongecell.com” style=”width:xpx;height:xpx;” width=”x” />
</div></noscript>
Mozoo Media
<script>
          window.MzPub = window.MzPub || {};
          MzPub.pub = MzPub.pub || {};
          MzPub.pub.id = ‘xxxxxxx’;
          MzPub.pub.size = ‘320×50’;
          MzPub.pub.pub_size = [”];
          MzPub.pub.tab_size = [”];
          MzPub.pub.ref = ‘http://www.xxxxxxx.com’;
          document.write(‘<scr’ + ‘ipt src=”http://storage.mozoo.com/appnexus/xxxxxscript.js”></scr’ + ‘ipt>’);
</script>
Google <Ins> Tags 
<ins class=’dcmads’ style=’display:inline-block;width:300px;height:250px’
    data-dcm-placement=’xxxxxxxxxxxxxxxxxxxxxx’
    data-dcm-rendering-mode=’script’
    data-dcm-user-defined=’mqso:xxxxxxxxxxxxx’>
  <script src=’//www.googletagservices.com/dcm/xxxxxxxxxxx.js’></script>
</ins>
No need of cache buster as its already implemented at backend.
To Implement click macros we need to implement 
data-dcm-click-tracker:’%c’

To know more about these tags please refer below links
https://support.google.com/dcm/partner/answer/6080468

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